Claude Code Starter

Provides expert-level analysis and diagnosis for Meta Ads campaigns. Use this skill to interpret performance data, identify root causes of issues, and generate actionable recommendations, with a special focus on correctly handling the 'Breakdown Effect'. Use when the user mentions Meta Ads analysis, campaign diagnosis, ad performance, CPA analysis, ROAS analysis, or asks to analyze exported data from Meta Ads Manager.

This skill should be used when reviewing or editing copy to ensure adherence to Every's style guide. It provides a systematic line-by-line review process for grammar, punctuation, mechanics, and style guide compliance.

Auto-fetch titles, classify, and dedupe links saved to the user's Notion link-inbox database. Use when the user asks to triage their Notion links, inbox-zero a Notion link database, process saved tweets/posts/articles, or auto-action a Notion page they pasted. Triggers on "triage notion links", "inbox-zero notion", "process notion links", "dedupe notion", or pasting a Notion DB URL with v= query param.

Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: "build a community," "community strategy," "Discord community," "Slack community," "community-led growth," "brand advocates," "user community," "forum strategy," "community engagement," "grow our community," "ambassador program," "community flywheel."

This skill should be used when the user asks to "optimize context", "reduce token costs", "improve context efficiency", "implement KV-cache optimization", "partition context", or mentions context limits, observation masking, context budgeting, or extending effective context capacity.

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

Amend a published CLI from one of two input sources: (1) dogfood mode mines the active Claude Code session transcript for friction (missing flags, hand- rolled API payloads, silent-null returns); (2) direct-input mode accepts user-supplied asks (rename a command, add commands or feeds, fix a named bug, optionally sniff the source site for new endpoints). Confirms scope with the user, plans + executes the fix autonomously, scrubs PII, and opens a PR against mvanhorn/printing-press-library. Two user-in-loop checkpoints: scope after capture, PR draft before open. Trigger phrases: "amend the CLI", "submit a patch", "fix what I just dogfooded", "open a PR for this CLI", "patch this CLI", "add features to my CLI", "rename this command", "add these feeds to <cli>", "sniff for new APIs in <cli>", "amend with these ideas", "use printing-press-amend", "run printing-press-amend".

Run a retrospective after generating a CLI. Identifies systemic improvements to the Printing Press — templates, Go binary, skill instructions, catalog — so the next CLI comes out better. Creates a GitHub issue with actionable findings when there are Printing Press fixes to make. Use after any /printing-press run. Trigger phrases: "retro", "retrospective", "what went wrong", "improve the press", "post-mortem", "lessons learned", "what can we improve", "file a retro", "submit findings".

Score a generated CLI against the Steinberger bar, compare two CLIs side-by-side

Use when building App Store or Google Play screenshot pages, generating exportable marketing screenshots for iOS and/or Android apps, or creating programmatic screenshot generators with Next.js. Triggers on app store, play store, screenshots, marketing assets, html-to-image, phone mockup, android screenshots, feature graphic.

When the user wants to submit their product to startup, SaaS, AI, agent, MCP, no-code, or review directories for backlinks, domain rating, and discovery. Also use when the user mentions "directory submissions," "submit to directories," "backlinks from directories," "list my product," "submit to Product Hunt," "BetaList," "TAAFT," "Futurepedia," "G2 listing," "Capterra listing," "AlternativeTo," "SaaSHub," "AI directories," "MCP registry," "agent directory," "dofollow backlinks," "launch directories," or "directory tracker." Use this whenever someone is planning the directory layer of a product launch or an ongoing backlink campaign. For the broader launch moment, see launch-strategy. For programmatic SEO pages that should live behind these backlinks, see programmatic-seo. For AI citation optimization, see ai-seo.

Bring a published CLI from the public library into the internal library so it's identical to a freshly-generated copy — module path reverted, manuscripts placed alongside, ready for /printing-press-polish or /printing-press-emboss. Use when the public library has a CLI you don't have locally, or to recover from a broken/lost internal copy. Trigger phrases: "import the CLI", "bring it into my library", "fetch from public library", "I don't have it locally yet".

Polish a generated CLI to pass verification and become publish-ready. Runs diagnostics (dogfood, verify, scorecard, go vet, gosec), automatically fixes all issues (verify failures, static-analysis findings, dead code, descriptions, README, MCP tool quality), reports the before/after delta, and offers to publish. Use after any /printing-press run, or on any CLI in $PRESS_LIBRARY/. Trigger phrases: "polish", "improve the CLI", "fix verify", "make it publish-ready", "clean up the CLI", "get this ready to ship".

This skill should be used when writing Ruby gems following Andrew Kane's proven patterns and philosophy. It applies when creating new Ruby gems, refactoring existing gems, designing gem APIs, or when clean, minimal, production-ready Ruby library code is needed. Triggers on requests like "create a gem", "write a Ruby library", "design a gem API", or mentions of Andrew Kane's style.

Browse and install pre-built Go CLIs for popular APIs from the catalog

Publish a generated CLI to the printing-press-library repo

Regenerate an existing printed CLI from scratch under the current Printing Press, with prior research, prior novel features, and prior patches (post-publish hand-fixes) carried into the writing pipeline as reconciliation context rather than dropped on the floor. Pulls the CLI from the public library if it isn't local, recommends reuse-vs-redo of prior research based on age, then hands off to /printing-press with the right context. Use when a machine upgrade would benefit a published CLI more than manual polish. Trigger phrases: "reprint <api>", "regenerate <api>", "redo the <api> CLI", "rebuild <api> from scratch", "this CLI would benefit from a reprint".

Create new skills, modify and improve existing skills, and measure skill performance. Use when users want to create a skill from scratch, edit, or optimize an existing skill, run evals to test a skill, benchmark skill performance with variance analysis, or optimize a skill's description for better triggering accuracy.

Build applications where agents are first-class citizens. Use this skill when designing autonomous agents, creating MCP tools, implementing self-modifying systems, or building apps where features are outcomes achieved by agents operating in a loop.

Internal sub-skill: agentic review of a printed CLI's sampled command output for plausibility issues that rule-based checks can't encode (substring-match relevance, format bugs, silent source drops, ranking failures). Invoked via the Skill tool by main printing-press SKILL.md (Phase 4.85) and printing-press-polish SKILL.md during the diagnostic loop. Not for direct user invocation — its actionable wrappers are /printing-press and /printing-press-polish.