Journal Of Marketing Skills

Agent skill stack for manuscripts targeted at the Journal of Marketing (JM), the American Marketing Association's premier general-audience journal for substantive marketing research with managerial, policy, and societal relevance. Published by SAGE on behalf of the AMA. Covers substantive topic selection, theory development grounded in real-world marketing phenomena, literature positioning, empiri

by @brycewang-stanford 12 skills

Install

npx skillmds@latest add plugin:brycewang-stanford/journal-of-marketing-skills

One command, no setup. In Claude Code it lands as a managed plugin you can enable, disable or remove with /plugin. On any other agent it installs the 12 skills into that agent's own folder.

Or inside Claude Code

In the Plugins tab, add this marketplace:

skillmds/skillmd
/plugin install brycewang-stanford-journal-of-marketing-skills@skillmd

Adds the marketplace once; later plugins need the second line only.

Or install by hand

Download the plugin and unzip its skills/ folder into your agent's skills directory. Works with every agent, no CLI needed.

Download plugin Paths per agent

Just the markdown? SKILL.md files only.

This plugin

skills: 12
authors: 1

Published by a registry member. Review its skills before installing.

Skills in this plugin

▌
Jm Methods · brycewang-stanford
Use when choosing and defending the research design for a Journal of Marketing (JM) manuscript — matching a "big tent" method (experiment, field study, survey, secondary data, qualitative) to a substantive marketing question, with field realism and identification in mind. Designs the study; it does not run the estimation (jm-data-analysis) or frame the contribution (jm-contribution-framing).

1k repo stars
▌
Jm Rebuttal · brycewang-stanford
Use when planning a revision and drafting the point-by-point response letter for a Journal of Marketing (JM) R&R — prioritizing the Coeditor's decisive concerns, strengthening substantive novelty and managerial relevance, and keeping the double-anonymized rules. Plans and drafts the response; it does not interpret the original decision (jm-review-process).

1k repo stars
▌
Jm Workflow · brycewang-stanford
Use when deciding which jm-* sub-skill to invoke next, or when sequencing manuscript work from topic selection through rebuttal for a Journal of Marketing (JM) manuscript. Routes — it does not replace — the specialized skills.

1k repo stars
▌
Jm Submission · brycewang-stanford
Use when running the final pre-submission preflight for a Journal of Marketing (JM) manuscript — the ScholarOne (Sage Track) portal, double-anonymized formatting, the 50-page inclusive limit, exact-statistic reporting, the Data Availability Statement, and the JM Dataverse plan. Checks readiness to submit; it does not handle the post-decision response (jm-rebuttal).

1k repo stars
▌
Jm Data Analysis · brycewang-stanford
Use when running and reporting the statistical analysis for a Journal of Marketing (JM) manuscript — the right estimator for a big-tent design, JM's exact p-value / standard-error / effect-size reporting mandate, identification and robustness, and the JM Dataverse replication packet. Executes and reports the analysis; it does not design the study (jm-methods) or frame the contribution (jm-contribution-framing).

1k repo stars
▌
Jm Writing Style · brycewang-stanford
Use when polishing the prose of a Journal of Marketing (JM) manuscript — front-loading the substantive argument, writing for a general managerial-and-scholarly audience, and conforming to AMA author-date house style and formatting. Polishes the writing; it does not build the contribution (jm-contribution-framing) or run the submission preflight (jm-submission).

1k repo stars
▌
Jm Review Process · brycewang-stanford
Use when understanding how Journal of Marketing (JM) review and decisions work — the double-anonymized process, the Coeditor structure, the substantive-and-relevance evaluation bar, and how to read a decision letter. Explains the process and reads the letter; it does not draft the response (jm-rebuttal).

1k repo stars
▌
Jm Tables Figures · brycewang-stanford
Use when building the tables and figures for a Journal of Marketing (JM) manuscript — exact-statistic result tables, interaction/mechanism plots, and managerial-takeaway exhibits in AMA house style, all counting against the 50-page limit. Finalizes exhibits; it does not run the analysis (jm-data-analysis) or polish the prose (jm-writing-style).

1k repo stars
▌
Jm Topic Selection · brycewang-stanford
Use when choosing or sharpening a research question for the Journal of Marketing (JM) — testing whether it is substantive, managerially/societally relevant, and JM-fit (vs. JMR, Marketing Science, or JCR). Locks the question; it does not build the conceptual logic (jm-theory-development) or frame the contribution (jm-contribution-framing).

1k repo stars
▌
Jm Theory Development · brycewang-stanford
Use when building the conceptual logic for a Journal of Marketing (JM) manuscript — grounding theory in a real-world marketing phenomenon, deriving predictions, and accommodating an empirics-first route. Builds the argument; it does not select the question (jm-topic-selection) or run the analysis (jm-data-analysis).

1k repo stars
▌
Jm Contribution Framing · brycewang-stanford
Use when stating the contribution of a Journal of Marketing (JM) manuscript — making the substantive insight explicit and discharging JM's dual mandate of managerial, policy, and societal relevance. Frames the contribution; it does not run the analysis (jm-data-analysis) or polish the prose (jm-writing-style).

1k repo stars
▌
Jm Literature Positioning · brycewang-stanford
Use when positioning a Journal of Marketing (JM) manuscript in the literature — joining a substantive marketing conversation and defending against the "new-context replication" rejection. Positions the paper; it does not build the mechanism (jm-theory-development) or write the contribution statement (jm-contribution-framing).

1k repo stars