Customer Analytics

Sync columns from a synced data warehouse table onto PostHog person or group properties, so warehouse data becomes usable anywhere person and group properties already work: feature flag targeting, cohorts, insight filters and breakdowns, surveys, session replay filters, workflows, and the person profile. Use when the user wants to "add a person property from my warehouse", "enrich people with Stripe/Postgres/Salesforce data", "put ARR or plan tier on my persons", "target a feature flag by a warehouse column", "sync warehouse columns onto groups or organizations", or wants to inspect, backfill, disable, or debug an existing warehouse-backed person or group property.

Populate person or group properties from a data warehouse table or materialized view, so warehouse columns become properties usable in feature flags, cohorts, and insights. Use when the user wants to "sync my Postgres columns to person properties", "map a warehouse table to people", "replace our daily identify cron", "update person properties from the warehouse", or asks for reverse ETL into PostHog. Covers picking the table and the identifier column, proposing a whole-table column mapping in one call, excluding identity and reserved properties, checking collisions with properties that already exist, and running the first backfill.