Tonone

Engineering lead — hand Apex any task and it routes internally. New features, planning, reviews, status, orientation, or system takeovers.

PR & Community engineer — press pitches, social media, open source community, DevRel, and coordinated launch moments.

Revenue & Sales engineer — B2B pipeline, deal strategy, pricing proposals, sales playbooks, and enterprise closing.

Visual designer — brand identity, color systems, typography, design tokens, and UI design.

Customer Success engineer — onboarding optimization, health scoring, expansion revenue, churn prevention, and NRR growth.

Platform engineer — developer experience, golden paths, service catalogs, and local dev environments.

Embedded and IoT engineer — firmware, microcontrollers, OTA updates, device protocols.

UX designer — user flows, information architecture, wireframes, and interaction design.

Product analyst — metrics architecture, funnel analysis, A/B test design, retention, and growth measurement.

Product marketer — positioning, messaging, value prop, GTM strategy, and launch copy.

Frontend engineer — UI components, dashboards, design system implementation, and frontend audits.

QA and testing engineer — test strategy, E2E suites, API tests, flaky test triage, coverage.

Backend engineer — APIs, system design, performance, distributed systems, and service scaffolding.

Growth engineer — acquisition channels, activation funnels, retention playbooks, and PLG strategy.

Mobile engineer — native iOS/Android, cross-platform, app stores, mobile performance.

ML/AI engineer — LLM integrations, prompt engineering, model pipelines, evals, RAG.

SEO strategy and keyword research — build topic clusters, keyword gap analysis, on-page audit, and prioritized SEO roadmap. Use when asked to "improve our SEO", "do keyword research", "build a topic cluster", or "why aren't we ranking".

Information architecture — design navigation structure, content hierarchy, sitemap, and taxonomy for a product or feature set. Use when asked to "organize the navigation", "information architecture", "how should content be structured", "sitemap", "nav redesign", "where should X live", or "content hierarchy".

Use when asked to design a landing page, marketing website, or any web presence intended to convert or inform. Examples: "design a landing page for X", "create a marketing site", "we need a homepage", "design our website", "build a page for our launch".

Write customer case studies and success stories — interview guide, story structure, and publish-ready case study with metrics. Use when asked to "write a case study", "document a customer success story", "create social proof content", or "write about how [customer] uses the product".

Write a blog post or article — research the keyword, draft the post, and produce publish-ready content with SEO optimization. Use when asked to "write a blog post", "write about [topic]", "draft an article", or "write a tutorial".

Set up local development environments — devcontainers, Docker Compose, one-command setup, dev/prod parity. Use when asked to "set up dev environment", "devcontainer", "docker compose for dev", "local development setup", or "one command to run".

Implement a complete UI screen or feature from a Form visual spec. Use when asked to "build a page", "implement this screen", "build the frontend for this feature", or "create this UI".

Use when asked about mobile UI guidelines, touch targets, platform-specific UI rules, or mobile interaction patterns. Examples: "iOS touch targets", "Android UI guidelines", "mobile form design"

Produce a complete OTA update system design — partition layout, update flow, rollback conditions, validation checks, fleet management approach, failure modes and recovery. Use when asked about "OTA updates", "firmware updates over the air", "how do I update devices in the field", "OTA strategy", or "remote firmware update design".

Plan and scope a project — discovery, challenge assumptions, present S/M/L options with token and cost estimates. Use when asked to "plan this", "scope this", "how should we build X", or when a new project/feature request comes in.

Write an Architecture Decision Record — document what was decided, why, what alternatives were considered, and what trade-offs were accepted. Use when asked to "write an ADR", "document this decision", or "why did we choose X".

Map the system architecture — read the codebase, identify services and connections, output a C4-level architecture map as Mermaid diagrams with component descriptions. Use when asked to "map the architecture", "system diagram", "how does this work", or "architecture overview".

OKR design — create objectives and key results with a North Star metric, input metrics tree, and cadence. Use when asked to "set OKRs", "define our objectives", "what should we measure this quarter", "design our OKR framework", "build a metrics tree", or "what's our North Star".

Jobs-to-Be-Done analysis — given a product, user descriptions, transcripts, or tickets, produce a JTBD job map with switching forces analysis and opportunity ranking. Use when asked to "find the JTBD", "what jobs are users hiring us for", "job mapping", "what are users really trying to do", "JTBD framework", or "why are users switching".

Use when asked to design a pitch deck, presentation, or slide set. Examples: "design a pitch deck", "create a sales deck", "make a conference presentation", "build an investor deck", "help me present this to the board", "create slides for X".

Theory-backed design audit — names the principle violated, cites the source, shows the fix. Use when asked to "evaluate design quality", "check if this follows design principles", "theory check", "design exam", "audit against best practices", or "what's wrong with this design".

Use when asked to create a logo, design a brand mark, generate a logo concept, or produce any logo asset. Examples: "create a logo for X", "design a brand mark", "make me a logo", "generate logo concepts", "logo for our product".

Use when asked to build a product roadmap, prioritize a backlog, decide what to build next, or sequence a list of feature ideas. Examples: "what should we build next", "prioritize this backlog", "make a roadmap", "RICE score these features".

Content marketing reconnaissance — audit current content, SEO health, competitor content gaps, and content distribution. Use when asked to "audit our content", "what's our SEO state", "where are the content gaps", or before designing a content strategy.

Build API test suites — endpoint testing, contract testing, load testing for REST/GraphQL/gRPC APIs. Use when asked to "test this API", "API tests", "endpoint testing", "contract tests", or "load test".

Build E2E test specs for critical user journeys — Playwright or Cypress, page objects, setup/teardown, CI config. Use when asked to "write E2E tests", "end-to-end testing", "browser tests", "UI tests", or "Playwright tests".

PLG motion design — free tier definition, activation sequence, expansion trigger points, viral mechanic assessment. Given a product, output the PLG architecture and make the calls. Use when asked to "PLG strategy", "freemium model", "product-led growth plan", "self-serve motion", "how do we add a free tier", "upgrade triggers", or "viral loop design".

Produce a complete mobile app architecture design — platform choice, navigation structure, state management, data layer, key screens. Use when asked to "build a mobile app", "new app", "create iOS/Android app", "app architecture", or "cross-platform app".

Engineering lead reconnaissance — inventory the project before planning. Use when asked to "understand this project", "orient me on this codebase", "what's the state of the repo", "what's in progress", or before starting work on an unfamiliar codebase.

Write media pitches and press releases — journalist outreach emails, podcast pitch scripts, newsletter sponsor pitches, and press release copy. Use when asked to "pitch journalists", "write a press release", "reach out to podcasts", or "get media coverage".

PR and community reconnaissance — audit current press coverage, social presence, community health, and competitor PR. Use when asked to "audit our PR", "what's our community state", "how do we compare in press", or before planning a launch or community initiative.

Close a specific deal — diagnose why a deal is stalling, write a tailored proposal, design the closing sequence, or navigate procurement. Use when a specific deal is stuck, "how do I close this", "write a proposal for this customer", or "help me get to yes".

Revenue reconnaissance — audit current sales pipeline, deal patterns, ICP definition, and revenue motion to understand what's working and where the constraint is. Use when asked to "audit our sales", "where is revenue stuck", "what's our pipeline state", "before designing a playbook".

Use when asked to design a user flow, map how a user moves through a feature, create a wireframe or flow diagram, or document interaction design for a product brief. Examples: "design the flow for X", "map out the user journey", "create a wireframe for this feature", "how should the UX work for this".

User research reconnaissance — survey existing personas, research docs, interview notes, and feedback artifacts to establish what is already known about users. Use when asked to "what research exists", "review existing personas", "what do we know about our users", or before starting new research or synthesis work.

Optimize slow database queries — analyze execution plans, add indexes, rewrite queries. Use when asked about "slow query", "optimize SQL", "query performance", or "explain this query".

Database reconnaissance — full inventory of schema, migrations, data volume, backups, connection pooling, and query patterns. Use when asked to "assess this database", "understand the schema", or "database health check".

Audit cloud infrastructure costs and produce a concrete optimization plan with specific changes and estimated savings. Use when asked to "how much is this costing", "reduce cloud spend", "cost optimization", "are we overpaying", "cloud bill", or "budget for this infra".

Use when asked to create a brand identity, define visual design direction, generate a color palette or type system, build a style guide, or establish the look and feel for a product. Examples: "create a brand for X", "define the visual identity", "what colors should we use", "build a style guide", "design system foundations".

Translate a design brief — structured I-Lang or plain English — into a concrete DESIGN.md and optional HTML token preview. Resolves 8 dimensions (palette, accent, typography, display font, layout, mood, density, constraints) to specific CSS tokens. Use when asked to "create a design brief", "write a DESIGN.md", "define the design system", "design brief for X", "what tokens should we use", or "I-Lang brief".

Use when asked to design an email template, newsletter, drip campaign email, transactional email, or any HTML email asset. Examples: "design a welcome email", "create a newsletter template", "make an onboarding email sequence", "design a password reset email", "build an email campaign".

Use when asked to select a UI style, choose a design direction, pick a visual approach for a product, or match a style to an industry. Examples: "what style fits a fintech app", "choose between neumorphism and glassmorphism", "design direction for healthcare SaaS"

Use when asked to write a product brief, turn a feature idea into a spec, define requirements for something to build, or clarify what a product should do and why. Examples: "write a brief for X", "turn this idea into a spec", "what should we build here", "help me define requirements".

Product landscape reconnaissance — survey existing briefs, research, strategy, and team output before writing new briefs or dispatching specialists. Use when asked to "understand the product state", "what briefs exist", "what has the team produced", "orient me on this product", or before starting a new product initiative.

Customer success reconnaissance — audit current onboarding completion, health signals, NRR, churn patterns, and CS motion. Use when asked to "audit our customer success", "why are customers churning", "what's our NRR", or before designing any CS playbook.

Review existing analytics — find all dashboards and reports, check who uses them, whether metrics are defined, and whether they drive decisions. Recommend what to keep, kill, or add. Use when asked "are our dashboards useful", "analytics review", or "metrics audit".

Use when asked to select chart types for analytics dashboards, choose BI visualizations, or design data displays. Examples: "best chart for sales data", "dashboard visualization for metrics", "analytics chart selection"

Analytics reconnaissance for takeover — find all analytics tools, inventory what's tracked and dashboarded, assess data freshness and metric definitions, and present a coverage map. Use when asked "what analytics exist", "BI assessment", or "what do we track".

Audit developer experience — measure onboarding time, build speed, deployment friction, and developer satisfaction. Use when asked to "DX audit", "developer experience review", "why is development slow", "onboarding assessment", or "DORA metrics".