Web Analytics

Assesses what a page's heatmap is telling you and recommends concrete changes. Pulls click / rageclick / scroll-depth data for a URL, names the hot elements by cross-referencing autocapture events on the same page, and can create a saved heatmap the user opens in PostHog, then summarizes the behavior and proposes improvements. TRIGGER when: user asks what a heatmap shows, why people aren't clicking something, where users rage-click, how far they scroll, what to change on a page based on heatmap/click data, or to 'analyze/assess/review the heatmap' for a URL. DO NOT TRIGGER when: the user only wants to create a saved heatmap screenshot with no analysis (use heatmaps-saved-create directly), or is asking about session replay in general (use investigating-replay).

Identify, measure, and exclude bot / crawler / AI-agent traffic in PostHog web and product analytics using the traffic classification surface (the isLikelyBot / getTrafficType HogQL functions and the $virt_* virtual properties). Use when the user asks to "exclude bots", "filter out crawlers", "remove bot traffic from my numbers", "how much of my traffic is bots / AI crawlers", "is GPTBot / ChatGPT / Claude hitting my site", "break down traffic by human vs bot", or wants clean human-only counts in an insight or dashboard. For the real-time Live tab bot tiles, use exploring-live-traffic instead.

Inspects PostHog Web analytics Live tab data — current users online, last-30-minutes pageviews, top pages, referrers, devices, browsers, countries, bot traffic, and the per-minute bot/users charts. Use when the user asks "who is on my site right now?", "what is happening live?", "what bots are crawling me?", asks about the "live tab" / "live dashboard", wants live numbers (last 30 min), or wants help filtering or drilling into the live view. Also covers building product-analytics insights that mirror what the tiles show.

Inspects URL paths and proposes, tests, orders, and applies project-level path cleaning rules so dynamic segments (numeric IDs, UUIDs, slugs, dates) collapse into readable aliases. Use when the user says "clean the paths", "normalize URLs", "group similar pages", "too many distinct paths", "/users/123 and /users/456 are the same page", "set up path cleaning", or asks why a Web analytics or Paths breakdown is fragmented across thousands of nearly-identical URLs. Covers regex syntax (re2), alias placeholder convention, rule ordering, the test workflow, and applying rules via the path-cleaning-rules-update MCP tool.

Runs and reasons about the automated AI health check that suggests path-cleaning rules for web-analytics teams. Use when asked to generate path-cleaning suggestions for a team or cohort, to run the suggestion check, to review/apply AI-suggested rules, to inspect path_cleaning_suggestions health issues, or to extend the suggestion pipeline. Covers the suggest_path_cleaning_rules management command, the path_cleaning_suggestions health check, the cohort gating (precompute teams), and how suggestions are validated against real paths before storage. For hand-authoring or applying rules directly, use managing-path-cleaning-rules instead.

Push-based web analytics intelligence for your entire site portfolio. Fetches data from Umami (primary) and GA4 (fallback), runs specialist analysis agents in parallel, and delivers actionable insights. Three tiers: mini (30s pulse), medium (2min brief), full (5min deep dive). Supports console, email, and Slack delivery. Trigger with "/analytics", "check my analytics", "how's my traffic", "site stats", "traffic report", "analytics brief", "daily brief".