PM Growth

Plan a co-marketing partnership — two brands reaching each other's audiences for mutual gain. Use when asked to plan a partnership, joint campaign, co-branded content/webinar, integration launch, or partner outreach. Produces the partner fit rationale, a fair value exchange, the joint campaign plan, the partner pitch, and how success is split and measured.

Generate structured-data (Schema.org / JSON-LD) markup to win rich results in search. Use when asked about schema markup, structured data, rich snippets, JSON-LD, or making a page eligible for stars/FAQ/breadcrumb results. Produces valid JSON-LD for the right schema type, the rich-result it targets, required vs. recommended fields, and validation/guideline notes.

Plan a programmatic SEO strategy — generate many ranking pages from a data set and a template. Use when asked about pSEO, scaling content with templates/data, building [X] for [Y] pages, or capturing long-tail search at scale. Produces the head-term + modifier model, the page template and data schema, a quality/thin-content guardrail, and an indexation plan — pages worth ranking, not doorway spam.

Design a referral program that drives real word-of-mouth growth. Use when asked to build a referral or refer-a-friend program, create an incentive/reward structure, or turn happy users into a growth channel. Produces the incentive design (who gets what, when), the mechanics and trigger moment, fraud guardrails, and the unit-economics check — a program that pays back, not one that just burns budget.

Design lifecycle marketing / CRM journeys across the customer lifecycle. Use when asked to plan onboarding emails, lifecycle/CRM campaigns, drip sequences, re-engagement or winback flows, or a messaging calendar. Produces a lifecycle plan — stage map, the trigger/message/goal for each journey, channel & timing, segmentation, suppression rules, and success metrics.

Build a messaging framework (message house) that the whole company can use consistently. Use when asked to create messaging, a value proposition, a message house, key messages, or to make marketing/sales/product say the same thing. Produces a messaging framework — audience & value proposition, the one-line positioning, 3 message pillars with proof points, objection handling, and a words-we-use/avoid list.

Apply behavioral-psychology principles to a marketing asset or decision — ethically. Use when asked to make copy/a page/an offer more persuasive, apply psychological triggers, reduce friction, or understand why something does/doesn't convert. Produces the relevant principles (social proof, scarcity, anchoring, loss aversion, etc.), how to apply each to the specific asset, and a line on staying ethical (no dark patterns).

Design or optimize a paywall / upgrade screen to convert free users to paid without killing trust. Use when asked to improve a paywall, upgrade prompt, or free-to-paid conversion, or to decide what to gate. Produces the gating strategy (what's free vs. paid and why), the paywall placement and moment, the screen's copy and plan layout, and the metrics to watch — conversion that respects the user.

Plan a full-funnel marketing strategy from awareness to retention. Use when asked to build a marketing funnel, map the customer journey to tactics, plan demand generation, or diagnose where a funnel leaks. Produces a funnel plan — stage definitions, the metric and conversion target per stage, channels & tactics, the biggest leak, and a 90-day focus.

Plan a paid acquisition / performance marketing program with unit economics that work. Use when asked to plan paid media, allocate an ad budget across channels, set CAC/LTV targets, or structure a creative-testing program. Produces a paid acquisition plan — economic guardrails (CAC/LTV/payback), channel allocation, account & campaign structure, a creative testing plan, the measurement approach, and scale/kill rules.

Design retention and engagement loops that bring users back. Use when asked to improve retention, design an engagement/habit loop, fix a leaky retention curve, or build a re-engagement system. Produces a retention design — the retention curve diagnosis, the core habit loop (trigger→action→reward→investment), the activation→habit path, re-engagement triggers, and the metrics to watch.

Design a referral or viral-loop program that actually drives growth. Use when asked to design a referral or refer-a-friend program, build a viral/invite loop, set referral incentives, turn happy users into a growth channel, or improve word-of-mouth growth. Produces a referral design — the loop mechanics, incentive structure (who gets what, when), the viral-math estimate (k-factor/cycle time), the unit-economics check, fraud guardrails, placement & messaging, and success metrics.

Build and prioritise a growth experiment backlog. Use when asked to plan growth experiments, prioritise growth ideas, set up a test backlog, or run a growth process/sprint. Produces a prioritised backlog — each experiment as a hypothesis with the metric it moves, an ICE/PXL score, the minimum test design, and a definition of done; plus the cadence to run it.

Audit a landing page or funnel step and produce a prioritised CRO test plan. Use when asked to improve conversion rate, audit a landing/signup/checkout page, reduce funnel drop-off, or plan A/B tests for a page. Produces a CRO plan — a heuristic conversion audit, the diagnosed friction, prioritised test hypotheses (ICE), test designs with sample-size math, and the measurement guardrails.