PM Localization

Transcreate marketing/brand copy for another language and culture — recreate the impact, not the words. Use when asked to adapt a tagline, ad, slogan, campaign, or brand message for a new market, or when a translation is 'correct but flat'. Produces a transcreated version that lands emotionally in-culture, with the strategic rationale, 2-3 options, and notes on what was changed and why.

Build a translation/terminology glossary so a product's key terms render consistently everywhere. Use when asked to create a glossary, a termbase, a do-not-translate list, or to keep terminology consistent across translators/locales. Produces a glossary — each source term with its approved translation per locale, part of speech, definition/context, and do-not-translate flags — ready for a CAT tool or style guide.

Write or translate subtitles/captions that respect reading speed and timing rules. Use when asked to write subtitles, captions, SRT/VTT content, or to translate subtitles for a video. Produces properly-formatted, readable subtitles — line-length and reading-speed compliant, well-segmented, with translation that fits the time available, plus SDH/caption guidance where relevant.

Plan the localization of a product/content for a new market — beyond translating the words. Use when asked to localize a product, plan market entry localization, prepare a localization brief, or figure out what to adapt for a new region. Produces a brief — target locales, what to translate vs. adapt vs. rebuild (UI, content, formats, imagery, payments, legal), priorities, and the risks/cultural pitfalls.

Review a product/codebase for internationalization readiness before you localize. Use when asked if a product is ready to localize, to review i18n readiness, find hard-coded strings/locale bugs, or prep for going multilingual. Produces a readiness audit — externalized strings, locale-aware formatting, layout/expansion, encoding/RTL, and a prioritised list of i18n fixes to make before translation starts.

Translate text professionally — preserving tone, register, and meaning, not word-for-word. Use when asked to translate a document, email, or content between languages, or to improve a literal/machine translation. Produces a natural, register-appropriate translation plus translator's notes on choices, untranslatable terms, and anything that needs localization rather than translation.