PM PMM

Write pricing page copy that helps buyers self-select the right plan and convert. Use when asked to write or improve a pricing page, name and describe pricing tiers, write plan feature lists, pricing CTAs, or a pricing FAQ. Produces complete pricing page copy — a header, tier cards with names, prices, audiences, feature lists, CTAs, an add-on/enterprise section, and an objection-handling FAQ.

Write a product demo script that tells a value story instead of a feature tour — the buyer's-workflow storyline, the golden path rehearsed with fallbacks, the wow moment placed early, and the demo-death contingencies (backup video, reset state, narration bridge). Use when asked to write a sales demo script, structure a product demo, plan the demo talk track, our demos meander through features, or the demo broke live last time. Produces the scene-by-scene flow tied to buyer pain, talk track, aha moments, transitions, and a close with next steps.

Analyze why deals are won and lost and turn it into an action plan. Use when asked to run a win/loss analysis, review closed-won and closed-lost deals, understand why the team is losing to a competitor, or summarize sales feedback into patterns. Produces a structured win/loss report with themes, win/loss rates by segment and competitor, representative quotes, and prioritized actions for product, marketing, and sales.

Build a sales enablement kit so reps can sell a product, feature, or launch confidently. Use when asked to create sales enablement materials, a rep-ready one-pager, talk tracks, objection handling, or a launch enablement package. Produces a complete kit — positioning summary, discovery questions, talk track, demo flow, objection handling, competitive counters, and a call-to-action for reps.

Prepare for an industry analyst briefing (Gartner, Forrester, IDC and similar). Use when asked to prep an analyst briefing, write an AR briefing document, build talking points for an analyst call, or prepare a Magic Quadrant / Wave submission narrative. Produces a briefing kit — objective, company/product narrative, differentiation, proof points, the demo storyline, anticipated questions, and follow-up commitments.

Plan and run a customer advisory board (CAB). Use when asked to design a customer advisory board, plan a CAB meeting agenda, choose CAB members, or write CAB invitations and follow-ups. Produces a CAB program plan — objectives, member selection criteria, a meeting agenda, discussion guides, roles, logistics, and a follow-up and value-capture plan.

Tier a product launch (T1/T2/T3) and scope the right go-to-market effort. Use when asked to decide a launch tier, right-size launch activities, build a launch tiering framework, or plan channels and effort proportional to a launch's impact. Produces a tiering recommendation with the scoring rationale, the activities and channels for that tier, owners, and a lightweight launch checklist.

Stand up a Voice of Customer (VoC) program that turns feedback into action. Use when asked to build a VoC program, design a customer feedback loop, consolidate feedback sources, or set up a closed-loop feedback process. Produces a VoC program design — objectives, feedback sources and channels, a taxonomy, collection and analysis cadence, closed-loop routing, ownership, and success metrics.

Announce a price increase without triggering a churn spike — the rationale, grandfathering, effective dates, the FAQ, and the internal brief so support isn't blindsided. Use when asked to announce a price increase, write pricing change comms, raise prices to customers, or communicate new pricing. Produces the customer email, the FAQ with objection handling, the grandfathering/transition terms, and the internal enablement brief. A pricing-comms craft, not a discount.