Go To Market
by @phuryn · plugin · 6 skills
Go-to-market skills for PMs: GTM strategy, growth loops, GTM motions, beachhead segments, and ideal customer profiles.
Install the whole plugin (CLI)
npx skillmds add phuryn/gtm-motions
npx skillmds add phuryn/growth-loops
npx skillmds add phuryn/gtm-strategy
npx skillmds add phuryn/beachhead-segment
npx skillmds add phuryn/competitive-battlecard
npx skillmds add phuryn/ideal-customer-profileSkills in this plugin
- ▌ gtm-motions · phurynIdentify and evaluate the best go-to-market motions for your product across seven proven approaches, with tools and tactics to build a balanced acquisition strategy.
- ▌ growth-loops · phurynIdentify and design growth loops (flywheels) for sustainable traction, evaluating five proven mechanisms: viral, usage, collaboration, user-generated, and referral.
- ▌ gtm-strategy · phurynCreate a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline for product launches or new market entry.
- ▌ beachhead-segment · phurynIdentify the first beachhead market segment for a product launch by evaluating segments against burning pain, willingness to pay, winnable market share, and referral potential.
- ▌ competitive-battlecard · phurynCreate sales-ready competitive battlecards comparing your product against a specific competitor, including positioning, feature comparison, objection handling, and win/loss patterns.
- ▌ ideal-customer-profile · phurynSynthesize customer research data to define the Ideal Customer Profile (ICP) including demographics, behaviors, Jobs to Be Done, and pain points.