Market Research

by @phuryn · plugin · 7 skills

Market research skills for PMs: user personas, market segmentation, sentiment analysis, and competitive analysis.

Install the whole plugin (CLI)

npx skillmds add phuryn/market-sizing
npx skillmds add phuryn/user-personas
npx skillmds add phuryn/market-segments
npx skillmds add phuryn/user-segmentation
npx skillmds add phuryn/sentiment-analysis
npx skillmds add phuryn/competitor-analysis
npx skillmds add phuryn/customer-journey-map

⬇ Download

Skills in this plugin

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market-sizing · phuryn
Estimate market size using TAM, SAM, and SOM with top-down and bottom-up approaches for market opportunity assessment, investor pitches, or market entry evaluation.

22.6k
repo stars
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user-personas · phuryn
Create detailed, actionable user personas from research data, capturing jobs-to-be-done, pain points, desired gains, and unexpected behavioral insights to guide product decisions.

22.6k
repo stars
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market-segments · phuryn
Identify and analyze 3-5 distinct customer segments with demographics, jobs-to-be-done, pain points, and product fit analysis for market opportunity evaluation.

22.6k
repo stars
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user-segmentation · phuryn
Analyze diverse user feedback to identify at least 3 distinct behavioral and needs-based user segments based on jobs-to-be-done, behaviors, and motivations.

22.6k
repo stars
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sentiment-analysis · phuryn
Analyze user feedback data to identify segments with sentiment scores, JTBD, and product satisfaction insights.

22.6k
repo stars
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competitor-analysis · phuryn
Conduct comprehensive competitive analysis to understand the landscape, identify direct competitors, and uncover differentiation opportunities.

22.6k
repo stars
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customer-journey-map · phuryn
Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities to identify friction points and improve user experience.

22.6k
repo stars