Marketing

Apply and enforce brand voice, style guide, and messaging pillars across content. Use when reviewing content for brand consistency, documenting a brand voice, adapting tone for different audiences, or checking terminology and style guide compliance.

Product copy (value props, feature descriptions, in-app copy, microcopy) and marketing copy (headlines, CTAs, ad copy, landing page, email, social). Use when drafting or reviewing product or marketing copy.

Keyword research, content gaps, on-page and technical SEO, competitor SEO comparison. Use when auditing SEO, researching keywords, finding content gaps, or benchmarking against competitors.

Nurture flows, drip campaigns, onboarding sequences, email copy and timing. Use when designing or drafting email sequences, drip campaigns, nurture flows, onboarding series, or win-back flows.

Draft marketing content across channels — blog posts, social media, email newsletters, landing pages, press releases, and case studies. Use when writing any marketing content, when you need channel-specific formatting, SEO-optimized copy, headline options, or calls to action.

Plan marketing campaigns with objectives, audience segmentation, channel strategy, content calendars, and success metrics. Use when launching a campaign, planning a product launch, building a content calendar, allocating budget across channels, or defining campaign KPIs.

Positioning, messaging pillars, value propositions, launch narrative, differentiation, sales/GTM enablement. Use when planning campaigns, drafting competitive briefs, or creating product-focused content.