Customer Discovery to Persona

Plan customer discovery interviews with the right goal, segment, constraints, and method for problem validation, churn research, or new product ideas.

Generate a structured customer interview script with Jobs-to-be-Done probing questions, warm-up, core exploration, and wrap-up sections, following The Mom Test principles.

Transform a customer interview transcript into a structured summary with Jobs to Be Done, satisfaction signals, and action items.

Create detailed, actionable user personas from research data, capturing jobs-to-be-done, pain points, desired gains, and unexpected behavioral insights to guide product decisions.

Runs a structured product-discovery interview and publishes a two-page Opportunity Brief to Confluence, covering business objective, customer, problem, success metric, alternatives, assumptions, and open questions.