Customer Insight to Positioning

Create data-backed customer personas with market research, demographics, psychographics, jobs-to-be-done, journey mapping, and avatar generation.

Guide product managers through discovering and articulating product positioning by asking adaptive questions about target customers, unmet needs, product category, benefits, and competitive differentiation.

Design a detailed value proposition using a 6-part Jobs-to-be-Done template covering who, why, current situation, solution, improved outcome, and alternatives.

Coleta a linguagem literal do público em avaliações, fóruns, redes sociais, tickets de suporte e transcrições de vendas para gerar um banco de frases verbatim que orienta a escrita de copy.