User Segmentation Analysis

Design surveys that collect reliable, unbiased quantitative data to validate hypotheses and measure user attitudes at scale.

Analyze user feedback data to identify segments with sentiment scores, JTBD, and product satisfaction insights.

Analyze diverse user feedback to identify at least 3 distinct behavioral and needs-based user segments based on jobs-to-be-done, behaviors, and motivations.

Organize qualitative research data into an affinity diagram with themes, clusters, and insight statements.