Market research skills for PMs: user personas, market segmentation, sentiment analysis, and competitive analysis.

Go-to-market skills for PMs: GTM strategy, growth loops, GTM motions, beachhead segments, and ideal customer profiles.

Identify beachhead segment, create go-to-market strategy, and execute launch to acquire first customers.

Define ICP, select beachhead segment, and build a complete GTM plan with channels and metrics.