Results for “buyer”
5 skillsBlue Ocean Strategy
Create uncontested market space using value innovation instead of competing head-to-head. Covers the Four Actions Framework, Six Paths, strategy canvas, and buyer utility map.
1.6k · bundle
Content Strategy
Plan content strategies that drive traffic, build authority, and generate leads by classifying topics as searchable or shareable.
20.4k · bundle
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Content Strategy
Plan a content strategy that drives traffic, builds authority, and generates leads by creating searchable or shareable content.
36.3k · bundle
Customer Persona
Create data-backed customer personas with market research, demographics, psychographics, jobs-to-be-done, journey mapping, and avatar generation.
584
Crossing The Chasm
Navigate the technology adoption lifecycle to cross from early adopters to mainstream markets using the D-Day strategy, beachhead selection, whole product assembly, and competitive positioning.
1.6k · bundle