Results for “consumer-psychology”

Apply six decades of persuasion science—Cialdini's principles of reciprocity, commitment, social proof, authority, liking, scarcity, and unity—to product design, copy, and sales, ethically.

Conduct and synthesize customer research into actionable insights from interviews, surveys, reviews, and online communities.

Synthesize customer research data to define the Ideal Customer Profile (ICP) including demographics, behaviors, Jobs to Be Done, and pain points.

Reduce voluntary and involuntary churn through cancel flow design, save offers, exit surveys, and dunning sequences.

Map customer journeys from awareness to advocacy by visualizing touchpoints, identifying drop-off points, analyzing channel interactions, and optimizing the end-to-end experience.

Reduce churn with cancellation flows, save offers, and win-back campaigns.