Results for “goodwill-policy”

Formulate and audit real strategy using Richard Rumelt's framework: an honest diagnosis, a guiding policy, and coherent action instead of goals, vision, and wishful thinking.

Apply six decades of persuasion science—Cialdini's principles of reciprocity, commitment, social proof, authority, liking, scarcity, and unity—to product design, copy, and sales, ethically.