Results for “market-direction”

Routes marketing questions to the right specialist skill, orchestrates multi-skill campaigns, and runs cross-functional marketing audits.

Defines market positioning and messaging using April Dunford's methodology, producing a positioning document with competitive landscape, value map, and messaging hierarchy.

Orchestrates growth marketing campaigns across channels, applying behavioral science frameworks to drive acquisition, retention, and conversion.

Guide product managers through discovering and articulating product positioning by asking adaptive questions about target customers, unmet needs, product category, benefits, and competitive differentiation.

Provides frameworks for international market expansion, including market selection, entry modes, localization, and go-to-market strategy.

Provides a structured framework for social media content creation, scheduling, analytics, and campaign management across platforms.

Guides go-to-market strategy with five motions, content pyramid, PESO channels, and 90-day execution plans.

Capture and maintain a foundational marketing context document covering positioning, messaging, brand voice, target audience, and competitive landscape for consistent use across marketing skills.

Apply behavioral science and persuasion principles to make marketing more convincing.

Plan and execute multi-channel marketing campaigns from audience research through positioning, copywriting, and review. Orchestrates landing pages, email sequences, social posts, video scripts, ad copy, and content calendars for product launches.

Plan and optimize SMS and MMS marketing programs, from welcome flows to promotions, while ensuring TCPA and carrier compliance.

Submit products to startup, SaaS, and AI directories to build backlinks and drive discovery traffic.

Designs go-to-market strategies and produces sales enablement materials, including GTM motion selection, launch planning, battle cards, objection handling guides, and outbound sequences.