Plugins

3 plugins

Marketing Growth

Product marketing and growth skills: marketing ideas, value proposition statements, North Star metrics, product naming, and positioning.

5 skills · plugin

Product Vision to Strategy

Articulate a north-star vision, then build a product strategy canvas covering market, value, and growth.

3 skills · plugin

Product Strategy

Product strategy skills for PMs: vision, strategy canvas, value propositions, lean canvas, business model canvas, SWOT, PESTLE, Ansoff Matrix, Porter's Five Forces, and monetization.

12 skills · plugin

Results for “p-value”

9 skills

Value Prop Statements

Generate targeted value proposition statements for marketing, sales, and customer onboarding from existing value propositions.

Designs, constructs, and improves offers by applying value equation analysis, bonus stacking, guarantee design, scarcity/urgency, naming, and payment structure.

42.4k · bundle

Hundred Million Offers

Create irresistible offers using the Value Equation, bonus stacking, risk-reversing guarantees, and ethical scarcity.

Brainstorm five unique, memorable product names with rationale aligned to brand values and target audience.

More results

Design and sharpen offers to improve conversion rates by diagnosing and strengthening the core offer structure.

36.3k · bundle

Engineer word-of-mouth and virality using the STEPPS framework (Social Currency, Triggers, Emotion, Public, Practical Value, Stories).

Positioning Statement

Create a Geoffrey Moore-style positioning statement to clarify target customers, unmet needs, product category, and differentiation from alternatives.

Craft messages that are understood, remembered, and drive action using the SUCCESs framework (Simple, Unexpected, Concrete, Credible, Emotional, Stories).

Obviously Awesome

Define product positioning by mapping competitive alternatives, unique attributes, and best-fit customers to the right market category using a structured canvas and 5-step process.