Plugins

1 plugin

Marketing Growth

Product marketing and growth skills: marketing ideas, value proposition statements, North Star metrics, product naming, and positioning.

5 skills · plugin

Results for “positioning-statement”

4 skills

Positioning Statement

Create a Geoffrey Moore-style positioning statement to clarify target customers, unmet needs, product category, and differentiation from alternatives.

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Gtm Positioning Strategy

Find and own a defensible market position by testing positioning claims, running crawl-walk-run rollouts, and auditing competitor messaging.

Obviously Awesome

Define product positioning by mapping competitive alternatives, unique attributes, and best-fit customers to the right market category using a structured canvas and 5-step process.

Ogilvy Copywriting

Apply David Ogilvy's advertising principles to write or review persuasive copy, covering positioning, promises, headlines, body copy, and visual logic.