Results for “marketing-analytics”

Set up, audit, and improve analytics tracking so marketing data is trustworthy.

Analyzes campaign performance with multi-touch attribution, funnel conversion analysis, and ROI calculation for marketing optimization.

Define, track, and interpret product metrics across discovery, growth, and mature product stages using frameworks like AARRR, North Star, and HEART.

Design, audit, and improve analytics tracking systems that produce reliable, decision-ready data.

Implements user analytics and event tracking in Flutter apps using Firebase Analytics, Mixpanel, and Amplitude, including event definitions, user properties, and e-commerce events.

Choose and audit startup metrics using the Lean Analytics framework: separate actionable metrics from vanity metrics, identify the One Metric That Matters for your business model and stage, set targets, and plan instrumentation.

Set up, audit, and debug analytics tracking implementations including GA4, Google Tag Manager, event taxonomy, and conversion tracking.