Install this pack to create detailed, actionable user personas from research data with jobs-to-be-done and behavioral insights.

Create a customer persona by researching, synthesizing, and documenting user characteristics and behaviors.

Plan and conduct customer discovery interviews, summarize findings, and synthesize into actionable user personas.

Market research skills for PMs: user personas, market segmentation, sentiment analysis, and competitive analysis.

User research skills for designers: personas, empathy maps, journey maps, interview scripts, usability testing, and card sorting.