Results for “social-currency”

3 skills

Engineer word-of-mouth and virality using the STEPPS framework (Social Currency, Triggers, Emotion, Public, Practical Value, Stories).

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Social Media Carousel

Design high-engagement multi-slide carousels for Instagram, LinkedIn, and Twitter/X with layout rules, text hierarchy, swipe psychology, and platform-specific specs.

Contagious Why Things Catch On

Knowledge base from "Contagious: Why Things Catch On" by Jonah Berger. Use when applying Berger's STEPPS framework for word of mouth, virality, social currency, triggers, emotion, social proof, practical value, and storytelling, studying the book, or referencing its concepts.