Results for “word-of-mouth”

Knowledge base from "Contagious: Why Things Catch On" by Jonah Berger. Use when applying Berger's STEPPS framework for word of mouth, virality, social currency, triggers, emotion, social proof, practical value, and storytelling, studying the book, or referencing its concepts.

When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals,' 'customers referring customers,' or 'affiliate payout.' Use this whenever someone wants existing users or partners to bring in new customers. For launch-specific virality, see launch.

Extracts and formalizes domain terminology from a conversation into a consistent glossary saved to a local file.

Reverse-lookup glossary that turns a vague description of a web animation or motion effect into its exact term, helping users name effects for prompting AI or designers.

Ask which skill or flow fits your situation. A router over the skills in this repo.

Grill the user relentlessly about a plan, decision, or idea. Use when the user wants to stress-test their thinking, or uses any 'grill' trigger phrases.

Look up the precise term for a web animation or motion effect from a vague description, such as 'the bouncy thing when a popover opens' → 'Pop in'.