Results for “growth-experiments”

Plan, design, and analyze A/B tests and growth experiments, from hypothesis to statistically sound results.

Build self-serve acquisition and expansion motions, including deciding between PLG and sales-led, optimizing activation, driving freemium conversion, and building growth equations.

Plan, design, and implement A/B tests and experiments with statistical rigor, or build a growth experimentation program.

Identify and design growth loops (flywheels) for sustainable traction, evaluating five proven mechanisms: viral, usage, collaboration, user-generated, and referral.