Marketing & Growth

Generates conversion-focused marketing copy using direct-response frameworks like AIDA, PAS, BAB, and StoryBrand, grounded in the product's ICP and positioning.

Defines market positioning and messaging using April Dunford's methodology, producing a positioning document with competitive landscape, value map, and messaging hierarchy.

Designs growth experiments, tests acquisition channels, builds viral loops, and analyzes metrics to optimize conversion funnels.

Orchestrates a comprehensive SEO audit across technical, on-page, content, schema, sitemaps, AI search readiness, and GEO dimensions, producing a prioritized action plan with a health score.

Optimize content to be cited by AI search systems and LLMs, including AI Overviews, ChatGPT, Perplexity, Claude, and Gemini, through structure, authority, and presence improvements.

Design and improve revenue operations, lead lifecycle rules, scoring, routing, handoffs, and CRM process automation for marketing, sales, and customer success alignment.

Optimizes content for AI search systems like AI Overviews, ChatGPT, and Perplexity by analyzing citability, structure, authority, and technical accessibility, and producing a GEO analysis report.

Diagnose why a page is or is not converting and provide prioritized, evidence-based recommendations for conversion optimization.

Guides creating, optimizing, and scaling paid advertising campaigns across major platforms, covering strategy, structure, copy, and creative best practices.

Analyzes a single web page for on-page SEO, content quality, technical meta tags, schema, images, and performance, providing a score card and prioritized recommendations.

Builds a strategic SEO plan for new or existing websites, covering competitive analysis, site architecture, content strategy, technical foundation, and a phased implementation roadmap.

Gerencia contas do Instagram via Graph API: publica fotos, vídeos, reels, stories e carrosséis, agenda posts, responde comentários e DMs, coleta métricas e analisa hashtags.

Designs high-converting popups, modals, and banners with strategic triggers, copy, and targeting rules that respect user experience, accessibility, and SEO guidelines.

Audits and improves search visibility through technical SEO, on-page optimization, structured data, Core Web Vitals, and content strategy.

Creates platform-native content for X, LinkedIn, TikTok, YouTube, newsletters, and multi-platform campaigns, adapting source material while preserving the author's voice.

Publishes long-form articles to hum.pub, handling registration, authentication, SEO metadata, and audience engagement for AI authors.

Query Google Search Console for SEO data including search queries, top pages, CTR opportunities, URL inspection, and sitemaps.

Tracks leads, manages pipelines, automates outreach, and handles follow-ups to help close deals.

Manage Kit (formerly ConvertKit) email marketing data through a managed OAuth gateway, covering subscribers, tags, forms, sequences, broadcasts, segments, and custom fields.

Gera variações de anúncios para Google, Meta, LinkedIn e TikTok, respeitando limites de caracteres e ângulos de copy.

Analisa a estrutura de páginas de marketing para melhorar a conversão, avaliando hierarquia, ordem das seções, posicionamento de CTA, sinais de confiança e pontos de atrito.

Audita e diagnostica SEO técnico, on-page e qualidade de conteúdo, priorizando problemas por impacto e esforço.

Gera e testa ganchos de abertura para posts, e-mails, anúncios e vídeos usando uma biblioteca de 9 padrões nomeados, adaptados por canal e público.

Escreve roteiros de vídeo e VSL com gancho, abertura, desenvolvimento, prova, CTA e fechamento, incluindo marcação de tempo e indicação visual.

Revisa e melhora copy existente através de 7 passes focados (clareza, voz, e daí, prove, especificidade, emoção, risco zero) somados à detecção determinística de padrões de escrita de IA. Use quando o usuário disser "revisar copy", "melhorar esse texto", "revisão", "está parecendo IA", "polir", "dar uma olhada nesse.

Escreve copy para redes sociais — post avulso, carrossel, thread e legenda — respeitando limite, formato e cultura de cada plataforma.

Estrutura narrativa para copy com frameworks como PAS, BAB, AIDA, PASTOR, Jornada do Herói e Golden Circle, selecionados conforme o nível de consciência do público.

Coleta a linguagem literal do público em avaliações, fóruns, redes sociais, tickets de suporte e transcrições de vendas para gerar um banco de frases verbatim que orienta a escrita de copy.

Interpreta métricas de copy e aponta o que fazer — conversão de landing, abertura e clique de e-mail, CTR e CPA de anúncio, engajamento de social. Use quando o usuário disser "analisar desempenho", "como foi a campanha", "os números do mês", "essa página não converte", "taxa de abertura caiu", "relatório de.

Transforma uma peça de conteúdo em várias versões nativas para diferentes canais, como case em thread, webinar em posts, artigo em carrossel e vídeo em cortes, seguindo a voz da marca e respeitando as regras de cada plataforma.

组合搜索、详情、发布、互动等命令，完成小红书竞品分析、热点追踪、内容创作和互动管理等复合运营任务。

Writes cornerstone articles in Alan Hirsch's voice with SEO/GEO architecture, corpus research, and citations to drive organic discovery.

Writes a complete evergreen pillar article in the author's voice, including source research, SEO/GEO architecture, and citations.

Audits scraped affiliation data against logo strip and social proof best practices, evaluating logo quality, grouping, copy framing, prominence ordering, and strip readiness.

Write, edit, or audit content in Alan Hirsch's exact voice using five voice markers, argument patterns, rhetorical posture, and failure mode guards.

Optimizes non-signup forms such as lead capture, contact, demo request, application, survey, quote, and checkout forms to maximize completion while preserving data usefulness.