Results for “pr”

When the user needs to generate, iterate, or scale ad creative for paid advertising. Use when they say 'write ad copy,' 'generate headlines,' 'create ad variations,' 'bulk creative,' 'iterate on ads,' 'ad copy validation,' 'RSA headlines,' 'Meta ad copy,' 'LinkedIn ad,' or 'creative testing.' This is pure creative production — distinct from paid-ads (campaign strategy). Use ad-creative when you need the copy, not the campaign plan.

Generate, remix, or edit images with Nanobanana / Nano Banana 2 through the bundled Gemini CLI wrapper. Use this whenever the user wants AI image generation or editing, especially for reference-image composition, character consistency, grounded visuals that may need live web search, style transfer, marketing graphics, product mockups, social assets, or when they explicitly mention Nanobanana, Gemini image models, Google image generation, AI drawing, 图片生成, AI绘图, 图片编辑, or 生成图片.

Optimize content to get cited by AI search engines — ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, Copilot. Use when you want your content to appear in AI-generated answers, not just ranked in blue links. Triggers: 'optimize for AI search', 'get cited by ChatGPT', 'AI Overviews', 'Perplexity citations', 'AI SEO', 'generative search', 'LLM visibility', 'GEO' (generative engine optimization). NOT for traditional SEO ranking (use seo-audit). NOT for content creation (use content-production).

Optimize content to get cited by AI search engines — ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, Copilot. Use when you want your content to appear in AI-generated answers, not just ranked in blue links. Triggers: 'optimize for AI search', 'get cited by ChatGPT', 'AI Overviews', 'Perplexity citations', 'AI SEO', 'generative search', 'LLM visibility', 'GEO' (generative engine optimization). NOT for traditional SEO ranking (use seo-audit). NOT for content creation (use content-production).

Optimize content to get cited by AI search engines — ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, Copilot. Use when you want your content to appear in AI-generated answers, not just ranked in blue links. Triggers: 'optimize for AI search', 'get cited by ChatGPT', 'AI Overviews', 'Perplexity citations', 'AI SEO', 'generative search', 'LLM visibility', 'GEO' (generative engine optimization). NOT for traditional SEO ranking (use seo-audit). NOT for content creation (use content-production).

Use this skill whenever LMX is used, produced, reviewed, migrated, or modified. This includes composing campaigns, loops, lifecycle emails, or email-message bodies for the Loops editor or Content API. LMX (Loops Markup Language) is the format used for Loops email content. Trigger on phrases like "create a campaign", "generate an email", "write a welcome email", "draft a lifecycle email", "build an email template", "create an onboarding email", "copy this into LMX", "migrate this email", "convert this email to LMX", "design a new Loops email", "use imagegen for a Loops email", "use gpt-image for an LMX reference", "visual reference for a Loops email", "LMX", "Loops email", or any request to produce, copy, migrate, convert, review, or modify email body content intended for Loops. For net-new emails or major visual redesigns, follow this skill's Net-New Email Design Flow before generating or sourcing new visual assets. Source copy, existing HTML, MJML, Markdown, screenshots, and migration instructions do not byp

Evaluate and improve interface usability using heuristic analysis. Use when the user mentions "usability audit", "UX review", "users are confused", "heuristic evaluation", "form usability", "navigation problems", "Nielsen heuristics", "cognitive walkthrough", or "usability testing". Also trigger when reviewing a design for usability issues, improving form completion rates, or evaluating information architecture and navigation. Covers Nielsens 10 heuristics, severity ratings, and information architecture. For visual design fixes, see refactoring-ui. For conversion-focused audits, see cro-methodology.

Your customer-interview target finder. Connect Salesforce (CSM-managed customer book) and a canonical ICP doc — turns "who should I interview to validate the ICP, test the positioning, learn how they found us?" into a ranked slate of ~20 customers, each with a verdict, three-bullet why, and one named buying-committee recipient ready for a CSM-mediated intro. Use when a founder, GTM leader, or PMM is starting an ICP-validation round, testing new positioning, building a win-story program, or scouting reference customers. Trigger on "find customers to interview", "ICP validation interviews", "test our positioning with customers", "customer interview targets", "who in my book matches the ICP", "build a customer research slate", "find reference customers", "who should we talk to about how they found us", "validate the ICP with real customers", or any request to convert a CSM or AE book into a prioritized interview slate. Also fires when a new ICP doc ships and needs socializing with the customers who define it.

Otimize conteúdo para ser citado por mecanismos de busca com IA — ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, Copilot. Use quando quiser que seu conteúdo apareça em respostas geradas por IA, não apenas ranqueado em links azuis. Gatilhos: 'otimizar para busca IA', 'ser citado pelo ChatGPT', 'AI Overviews', 'citações Perplexity', 'AI SEO', 'busca generativa', 'visibilidade em LLM', 'GEO' (otimização para motores generativos). NÃO para SEO tradicional (use seo-audit). NÃO para criação de conteúdo (use content-production).

When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," or "why isn't this page working." For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.

When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," or "why isn't this page working." For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.

When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," or "why isn't this page working." For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.

Build a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions "marketing plan", "target market", "USP", "lead nurture", "customer lifetime value", "referral program", "marketing strategy", or "PVP Index". Also trigger when building a marketing plan from scratch, choosing acquisition channels, or designing end-to-end customer lifecycle campaigns. Covers the PVP Index, channel selection, and advocacy systems. For brand messaging, see storybrand-messaging. For conversion optimization, see cro-methodology.

Audit a page or a site for both classic search and answer-engine visibility, then return prioritized fixes so an AI answer engine will actually quote you. Checks entity clarity, structured answers, schema, internal links, and freshness, and ranks every fix by effort against impact. Trigger on "audit my SEO", "why don't I show up in AI answers", "will ChatGPT cite my page", "check my page for search", "AEO audit", or "how do I rank for this".

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold outreach emails, see cold-email. For in-app onboarding, see onboarding.

When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," "breadcrumb schema," "Google rich results," "knowledge panel," "star ratings in search," or "add structured data." Use this whenever someone wants their pages to show enhanced results in Google. For broader SEO issues, see seo-audit. For AI search optimization, see ai-seo.

When the user wants to implement, audit, or validate structured data (schema markup) on their website. Use when the user mentions 'structured data,' 'schema.org,' 'JSON-LD,' 'rich results,' 'rich snippets,' 'schema markup,' 'FAQ schema,' 'Product schema,' 'HowTo schema,' or 'structured data errors in Search Console.' Also use when someone asks why their content isn't showing rich results or wants to improve AI search visibility. NOT for general SEO audits (use seo-audit) or technical SEO crawl issues (use site-architecture).

Guide to Sonner, the React toast library — install and wire up the Toaster, pick the right toast() call, promise and loading toasts, updating, dismissing and persisting toasts, styling, theming and icons, positioning and multiple toasters. Use when working with Sonner or troubleshooting it — toasts that don't appear, appear twice, lose their styles, ignore Tailwind classes, sit behind a modal, or don't follow dark mode. Companion to `taste-skill`'s library table, which recommends Sonner for toasts. Source: github.com/emilkowalski/skills.

The analyst that watches your other analysts. It reads the trail your reports and workflows leave behind, then surfaces scoring blind spots, CRM hygiene gaps, and workflow drift, and turns every miss into a training signal. Built for GTM teams running any stack of reports, customizable to your process. Trigger on "run QA", "weekly QA report", "system health check", "where are our scoring blind spots", "what should we coach on this week", "audit our workflow performance", or any system-level health or feedback-loop question.

When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' 'sharpen the messaging,' 'refresh this content,' 'update this page,' 'this content is outdated,' or 'content audit.' Use this when the user already has copy and wants it improved or refreshed rather than rewritten from scratch. For writing new copy, see copywriting.

Interview the user with 10-15 targeted questions BEFORE building anything, then confirm a short spec, then build. Use this skill whenever the user asks Claude to build, create, make, code, design, draft, or generate anything non-trivial — an app, website, script, tool, document, presentation, campaign, plan, or system — even if the request looks detailed enough to start immediately. Especially trigger on vague one-line build requests like "make me a dashboard" or "build an app for my gym". Do NOT use for pure questions, explanations, debugging existing code, tiny edits, or reformatting.

When the user wants to plan, build, or optimize SMS or MMS marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or transactional/auth SMS. Also use when the user mentions "SMS marketing," "text message campaigns," "SMS sequence," "SMS automation," "abandoned cart text," "post-purchase SMS," "Klaviyo SMS," "Postscript," "Attentive," "Twilio," "A2P 10DLC," "TCPA," "SMS compliance," "short code," "toll-free SMS," "MMS campaign," "should I do SMS," or "SMS vs email." For email sequences, see emails. For SMS copy framing, see copywriting. For opt-in popups that capture phone numbers, see popups.

Writes long-form articles for Heath Barnett in the Built GTM voice, formatted for Ghost (the Built GTM newsletter and blog), on the LOCKED 10-step template. Trigger on "write an article about", "long-form piece on", "pull this idea", "draft this idea", "turn this into an article", "write a playbook for", "draft a Lens essay about", "Build Log deep-dive on", "write something for Ghost", "run the article process", or any request for content longer than a LinkedIn post. Will not draft without a specific receipt or claim, and will never invent one.

Re-onboard a churned customer with the same care they got the first time. Reads why they left and whether they left the door open, picks the ones worth winning back, and builds a warm re-onboarding sequence, not a "we miss you" discount blast. Built for any post-sale or growth team, customizable to your product and win-back window. Trigger on "win back churned customers", "re-engage a lost account", "build a win-back sequence", "which churned customers should we chase", "boomerang play", "re-onboard a customer who left", or any win-back question.

The science of learning through controlled experimentation. A/B testing isn't about picking winners—it's about building a culture of validated learning and reducing the cost of being wrong. This skill covers experiment design, statistical rigor, feature flagging, analysis, and building experimentation into product development. The best experimenters know that every test, positive or negative, teaches something valuable. Use when "a/b test, experiment, hypothesis, statistical significance, sample size, feature flag, variant, control, treatment, p-value, conversion rate, test winner, split test, experimentation, testing, statistics, feature-flags, hypothesis, growth, optimization, learning, validation" mentioned.

When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just shares a URL and asks for feedback. For signup/registration flows, see signup. For post-signup activation, see onboarding. For popups/modals, see popups.

When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just shares a URL and asks for feedback. For signup/registration flows, see signup. For post-signup activation, see onboarding. For popups/modals, see popups.

Podcast-to-Everything content pipeline. Takes a podcast RSS feed or raw transcript and generates a full cross-platform content calendar: short-form video clips, Twitter/X threads, LinkedIn articles, newsletter sections, quote cards, blog outlines with SEO keywords, and YouTube Shorts/TikTok scripts. Scores each piece by viral potential (novelty × controversy × utility) and deduplicates against recent output. Use when asked to: "repurpose this podcast", "turn this episode into content", "podcast content calendar", "extract clips from this episode", "podcast to social", "content from RSS feed", "batch process episodes", or any request to turn podcast/audio content into a multi-platform content plan.

When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO health check," "my traffic dropped," "lost rankings," "not showing up in Google," "site isn't ranking," "Google update hit me," "page speed," "core web vitals," "crawl errors," or "indexing issues." Use this even if the user just says something vague like "my SEO is bad" or "help with SEO" — start with an audit. For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema. For AI search optimization, see ai-seo.

Research-driven SEO content writer that produces publication-ready markdown articles built around search intent, verified claims, and original value. Use this skill whenever the user asks for a blog post, article, long-form content, "content for our site", a post targeting a keyword, a content refresh or audit of an existing article, or anything meant to be published on a website — even if they never say "SEO". Also use it when the user mentions keywords, search rankings, organic traffic, content marketing, meta descriptions, keyword cannibalization, or asks to "write something about X for the blog". If a piece of writing is destined for the web and could benefit from search visibility, use this skill.

When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by legendary marketers (Seth Godin, David Ogilvy, Eugene Schwartz, April Dunford, Rory Sutherland, Alex Hormozi, Byron Sharp, and more). Also use when the user mentions 'marketing council,' 'board of advisors,' 'advisory board,' 'what would Seth Godin say,' 'what would Ogilvy think,' 'channel Hormozi,' 'get multiple perspectives,' 'debate this,' 'have the council review,' 'marketing mentors,' or asks how a famous marketer would approach their problem. The council gives each advisor's take through their documented frameworks, surfaces where they disagree, and synthesizes a recommendation. For executing the winning direction, hand off to positioning, offers, copywriting, ads, or the relevant skill.

SEO, AEO (Answer Engine Optimization), and GEO strategy for search engines and AI visibility. Use when working on "SEO audit," "technical SEO," "on-page SEO," "AI search optimization," "AEO," "GEO," "AI visibility," "optimize for ChatGPT," "optimize for Perplexity," "AI Overviews," "answer engine optimization," "generative engine optimization," "AI citations," "featured snippets," "meta tags," "schema markup," "search ranking," "content optimization," "E-E-A-T," "structured data," "search console," "SEO health check," "why am I not ranking," "AI search readiness," "backlink strategy," "link building," "domain authority," "programmatic SEO," "SEO at scale," "template-based SEO," "AEO monitoring," "AI search monitoring," "JSON-LD," "rich snippets," "schema.org," "SERP analysis," "search intent," "site architecture," "information architecture," "URL structure," "internal linking," or "navigation." For keyword research, see keyword-research-and-clustering.

World-class marketing expertise combining Seth Godin's permission marketing philosophy, Neil Patel's data-driven growth tactics, and the strategic frameworks from brands like Apple, Nike, and Dollar Shave Club. Marketing is the art and science of creating customers. Great marketing isn't about shouting louder - it's about being more relevant. The best marketers understand that attention is earned, not bought. They build systems that compound, create word-of-mouth, and turn customers into advocates. Marketing is the bridge between what you've built and the people who need it. Use when "marketing, campaign, go-to-market, gtm, launch, promotion, advertising, ads, acquisition, demand gen, lead gen, channel, funnel, conversion, cac, customer acquisition, reach, awareness, consideration, marketing, advertising, acquisition, campaigns, gtm, demand-generation, analytics, channels" mentioned.

Use this skill whenever the user wants to integrate Loops from application code, backend services, webhook handlers, or server-side automation. This includes the Loops HTTP API and official SDKs for server-side contact, contact-property, mailing-list, event, API-key-validation, transactional-email, content editing (campaigns, campaign groups, transactional groups, audience segments, email messages, themes, and components), and workflow inspection. Trigger on phrases like "Loops API", "Loops SDK", "create a campaign via API", "update email message LMX", "send a Loops event from my app", "add a contact to Loops in a webhook", "send a transactional email from backend code", or any time the user wants to integrate Loops into their app, backend, webhook, or automation. Do not trigger for CLI or shell-only requests.

Strip AI-generated tells from a draft and rewrite it in Heath's personal voice (GTM Juice). Fire whenever the user asks to "humanize", "de-AI", "clean up", "rewrite in my voice", "make this sound like me", "kill the AI tells", or "polish this draft". Also fires as the mandatory final pass inside juice-content-dispatch — every LinkedIn post, newsletter, and video script drafted there must run through this skill before the Notion write. Applies the 29-pattern Wikipedia "Signs of AI writing" catalog (em dashes, significance inflation, promotional language, rule of three, synonym cycling, inline-header lists, sycophantic tone, hyphenated word pairs, persuasive-authority tropes, signposting, etc.), then applies a hardcoded Heath-voice calibration: self-implicating first, failure-derived, plain declaratives over bumper-sticker aphorisms, no bow-tied endings, never Mixmax corporate brand voice. Forked from blader/humanizer (MIT).

Make sure to use this skill whenever the user mentions anything related to job searching on Akademikernes Jobbank, jobbank.dk, or looking for academic or highly educated positions in Denmark — even if they don't mention jobbank.dk explicitly. Also invoke this skill for questions about Danish job listings, graduate trainee positions, Ph.d. jobs, or finding work in specific industries or regions in Denmark. Trigger phrases include: jobbank, akademikernes jobbank, jobs denmark, academic jobs denmark, find job denmark, highly educated jobs, graduate job denmark, trainee position denmark, ph.d. position denmark, postdoc denmark, studiejob, fuldtidsjob, deltidsjob, vikariat, freelance job, praktikplads, job søgning, jobsøgning, søg job, ledige stillinger, nye jobs, it jobs denmark, engineering jobs denmark, marketing jobs denmark, finance jobs denmark, healthcare jobs denmark, remote job denmark, fjernarbejde, job københavn, job aarhus, job odense, nyuddannede job, job til nyuddannede, international job denmark, jo