Results for “first”

Server-side tracking pipeline audit covering server-side Google Tag Manager (sGTM), Meta CAPI Gateway, Conversions API health, event deduplication via event_id, server-side hit ratio targets, pixel debugging, and PII hashing discipline. Use when user says server-side tracking, sGTM, server-side GTM, server-side tagging, CAPI, Conversions API, CAPI Gateway, Meta Conversions API, event deduplication, event_id, pixel debug, pixel health, Pixel/CAPI audit, first-party tracking, iOS 14.5 recovery, or server-side hit ratio.

Turn "what's the plan" into a GTM plan you can defend, verdict-first. Names the two or three bets, the motions behind each, the targets, the capacity math that says whether the number is reachable, and the risks that would break it. Built for B2B GTM leaders, customizable to your model and stage. Trigger on "build our GTM plan", "plan the quarter", "is this number reachable", "what are our bets", "annual GTM planning", "do we have the capacity", or any planning cycle.

When the user wants to write, improve, or build a sequence of B2B cold outreach emails to prospects who haven't asked to hear from them. Use when the user mentions 'cold email,' 'cold outreach,' 'prospecting emails,' 'SDR emails,' 'sales emails,' 'first touch email,' 'follow-up sequence,' or 'email prospecting.' Also use when they share an email draft that sounds too sales-y and needs to be humanized. Distinct from email-sequence (lifecycle/nurture to opted-in subscribers) — this is unsolicited outreach to new prospects. NOT for lifecycle emails, newsletters, or drip campaigns (use email-sequence).

Re-onboard a churned customer with the same care they got the first time. Reads why they left and whether they left the door open, picks the ones worth winning back, and builds a warm re-onboarding sequence, not a "we miss you" discount blast. Built for any post-sale or growth team, customizable to your product and win-back window. Trigger on "win back churned customers", "re-engage a lost account", "build a win-back sequence", "which churned customers should we chase", "boomerang play", "re-onboard a customer who left", or any win-back question.

Turn a messy quarter into a GTM board update a director reads in two minutes. Leads with the number versus plan, surfaces the two or three things that actually matter, names the risks honestly instead of burying them, and ends with clear asks. Verdict first, short, no victory lap. Built for B2B GTM and revenue leaders, customizable to your metrics and your stack. Trigger on "write the board update", "GTM update for the board", "exec summary for the QBR", "what do I tell the board", "draft my leadership update", or any board or exec GTM write-up.

Writes LinkedIn posts for Heath Barnett in the Built GTM voice. Five post types: Build Log (what I shipped + the receipt + the stack), Lens (GTM opinion — takes a position, no hedging), Scar (a mistake and what it cost), Field (what another operator is shipping), Signal (short forward-looking take). Trigger on "write a post about", "LinkedIn post on", "draft a post", "post idea", "turn this into a LinkedIn post", "help me write something about", or any request to create a LinkedIn post for Heath. Will not generate without a specific receipt or claim — asks for the detail first.

Expert copywriter and copy editor combining David Ogilvy's clarity, Ann Handley's warmth, and modern conversion science. Full copy lifecycle: writing new copy and editing existing copy. Grounded in positioning-first thinking, voice-of-customer research, and the Seven Sweeps editing framework. Use when writing or editing any copy: copywriting, write copy, headlines, taglines, email copy, ad copy, landing page copy, product copy, UX writing, CTAs, value proposition, microcopy, sales copy, conversion copy, SaaS copy, startup copy, positioning, messaging, voice-of-customer, landing page, copy editing, edit copy, review copy, proofread, polish copy, tighten copy, copy sweep, copy feedback, sharpen messaging.

Answer Engine Optimization (AEO) skill — optimize content to be cited by AI language models (ChatGPT, Perplexity, Claude, Gemini, Mistral) as authoritative sources. Distinct from SEO — AEO optimizes for citation in LLM-generated responses, not search rankings. Use when planning content for AI-first search audiences, auditing existing content for E-E-A-T signals, tracking which pages get cited by which LLMs, or building a citation-friendly content strategy. Triggers — 'AEO audit', 'optimize for ChatGPT', 'get cited by Perplexity', 'LLM citation strategy', 'answer engine optimization', 'content for AI search', 'E-E-A-T audit'. Output is a markdown audit report (default) or JSON for pipeline integration. Stdlib-only Python tools.

Answer Engine Optimization (AEO) skill — optimize content to be cited by AI language models (ChatGPT, Perplexity, Claude, Gemini, Mistral) as authoritative sources. Distinct from SEO — AEO optimizes for citation in LLM-generated responses, not search rankings. Use when planning content for AI-first search audiences, auditing existing content for E-E-A-T signals, tracking which pages get cited by which LLMs, or building a citation-friendly content strategy. Triggers — 'AEO audit', 'optimize for ChatGPT', 'get cited by Perplexity', 'LLM citation strategy', 'answer engine optimization', 'content for AI search', 'E-E-A-T audit'. Output is a markdown audit report (default) or JSON for pipeline integration. Stdlib-only Python tools.

Understand GitHub well enough to run a GTM context repo, no CS degree required. The mental model (repo, commit, branch, push, pull, clone), the operator's GUI-first workflow (GitHub Desktop, or let Claude Code handle the git), how to organize the repo, and the hard rules on what to never commit (CRM data, API keys, transcripts, pricing). The prerequisite to building a context repo. Fire on "what is a repo", "how does GitHub work", "learn git", "GitHub for GTM", "do I need to know GitHub", "clone the starter kit", "commit and push", "how do I organize my repo", or the start of building a GTM context repo.

Turn a piece of analysis into the thing that ships it. Takes the output of a read (an account verdict, a usage story, a ranked list) and drafts the CRM update, the Slack post, the follow-up email, and the next touch, draft-first and fully logged. Built for any GTM team, customizable to your CRM, your channel tool, and your outreach stack. Trigger on "draft the CRM update for this", "post this to a channel", "write a follow-up to this person", "update the qualification fields on this account", "send this recommendation to a teammate", "draft an outreach sequence", or any write, send, or notify step at the end of a workflow.

A great product that nobody knows about is a failed product. Go-to-market strategy is how you get your product into customers' hands. Not marketing in the abstract - specific motions, channels, and sequences for your specific situation. This skill covers GTM motion selection (product-led, sales-led, community), channel strategy, launch sequencing, early customer acquisition, and the critical transitions between GTM phases. Use when "go to market, GTM, launch strategy, how to get customers, sales vs product-led, channel strategy, market entry, customer acquisition, distribution strategy, product launch, getting first customers, sales motion, bottoms up, top down sales, go-to-market, gtm, launch, product-led-growth, sales, channels, customer-acquisition, distribution, marketing" mentioned.

Strip AI-generated tells from a draft and rewrite it in Heath's personal voice (GTM Juice). Fire whenever the user asks to "humanize", "de-AI", "clean up", "rewrite in my voice", "make this sound like me", "kill the AI tells", or "polish this draft". Also fires as the mandatory final pass inside juice-content-dispatch — every LinkedIn post, newsletter, and video script drafted there must run through this skill before the Notion write. Applies the 29-pattern Wikipedia "Signs of AI writing" catalog (em dashes, significance inflation, promotional language, rule of three, synonym cycling, inline-header lists, sycophantic tone, hyphenated word pairs, persuasive-authority tropes, signposting, etc.), then applies a hardcoded Heath-voice calibration: self-implicating first, failure-derived, plain declaratives over bumper-sticker aphorisms, no bow-tied endings, never Mixmax corporate brand voice. Forked from blader/humanizer (MIT).

Brand-first landing page designer — interviews the user to discover brand identity (adjectives, colors, typography, shape language), then generates and iterates on a polished landing page via Stitch with deployment-ready HTML output. Preferred over frontend-design for standalone landing/marketing pages where the user hasn't established visual direction yet. TRIGGER when: user asks to "create/design/build a landing page", "make a homepage for my project/product/service", "build a marketing page", or wants to promote an app/side project. Especially when they haven't defined brand colors, fonts, or visual style — the guided brand interview is the core value. DO NOT TRIGGER when: user has a specific design mockup to implement, wants a dashboard or app UI, needs component-level frontend work (buttons, forms, navbars), is building a multi-page application, or is restyling an existing page with known design tokens. Use frontend-design for those cases.