Results for “sca”

Design and implement programmatic SEO strategies to create search-optimized pages at scale using templates and data, avoiding thin content penalties.

Audit and update metadata across multiple AEM Edge Delivery Services pages by scanning the query index, identifying gaps, and generating a corrected bulk metadata spreadsheet.

Guides creating, optimizing, and scaling paid advertising campaigns across major platforms, covering strategy, structure, copy, and creative best practices.

Create, optimize, and scale paid advertising campaigns on Google Ads, Meta, LinkedIn, Twitter/X, and TikTok to drive efficient customer acquisition.

Guides the creation, optimization, and scaling of paid advertising campaigns across major platforms, covering strategy, structure, copy, and creative best practices.

Use this skill for template SEO pages, data quality, index controls, duplicate prevention, scalable content QA. Trigger when the task involves seo work related to Programmatic SEO Pages, production implementation, audits, debugging, strategy, or validation.

Scaffolds and operates an Obsidian-based blog content brain dual-optimized for Google rankings and AI citations, covering writing, editorial strategy, and fact-checking.

Plans and audits SEO pages generated at scale from data sources, covering template design, URL patterns, internal linking, thin content safeguards, and index bloat prevention.

Build and scale partner ecosystems that drive revenue and platform adoption, covering program design, tiering, co-marketing, build-vs-partner decisions, and structured deployment.

Generate, iterate, and scale paid ad creative for Google Ads, Meta, LinkedIn, TikTok, and Twitter/X, using performance data to optimize headlines, descriptions, and primary text.

Automates X (Twitter) DM workflows: scan inbox, read conversations, generate persona-based replies, and send messages. Also supports searching users and starting new conversations with rate control and E2E passcode unlock.

Build a scalable outbound B2B sales machine with specialized SDR, AE, and CSM roles, using Cold Calling 2.0, referral emails, ANUM qualification, and pipeline math to generate predictable revenue.

Apply Andrew Chen's 'The Cold Start Problem' framework to launch and scale networked products by building atomic networks, solving the hard side, and navigating the five stages of network effects.

Breaks down why a social post worked or flopped by scoring hook strength, scannability, specificity, emotional trigger, and CTA clarity, then suggests the highest-leverage changes and a testable rewrite.

Community-powered growth for builders. Boost amplifies your social posts with authentic community engagement (replies, likes, reposts). Discover finds relevant conversations and generates AI-powered replies at scale. Use Boost when the user has a post URL. Use Discover when the user wants to find and engage in conversations about their product.

Marketing leadership for scaling companies. Brand positioning, growth model design, marketing budget allocation, and marketing org design. Use when designing brand strategy, selecting growth models (PLG vs sales-led vs community-led), allocating marketing budgets, building marketing teams, or when user mentions CMO, brand strategy, growth model, CAC, LTV, channel mix, or marketing ROI.

Design, validate, and optimize schema.org structured data for eligibility, correctness, and measurable SEO impact. Use when the user wants to add, fix, audit, or scale schema markup (JSON-LD) for rich results. This skill evaluates whether schema should be implemented, what types are valid, and how to deploy safely according to Google guidelines.

Google and Meta paid media account structure evaluation. Audits campaign/ad set architecture against conversion volume minimums, budget thresholds, and targeting overlap. Identifies over-segmentation, under-segmentation, budget fragmentation, and structural anti-patterns blocking algorithmic learning. Provides consolidation roadmaps with migration plans. Use when inheriting accounts, quarterly health checks, or before scaling budgets.

Use when positioning a manuscript against the existing economics literature, building the antecedents map for the introduction, deciding what to cite, or verifying that every reference in the bibliography is real, correctly attributed, and cited to the published version. Apply at topic selection for the novelty scan and again before drafting the introduction.

Revenue leadership for B2B SaaS companies. Revenue forecasting, sales model design, pricing strategy, net revenue retention, and sales team scaling. Use when designing the revenue engine, setting quotas, modeling NRR, evaluating pricing, building board forecasts, or when user mentions CRO, chief revenue officer, revenue strategy, sales model, ARR growth, NRR, expansion revenue, churn, pricing strategy, or sales capacity.

Email has the highest ROI of any marketing channel. $36 for every $1 spent. Yet most startups treat it as an afterthought - bulk blasts, no personalization, landing in spam folders. This skill covers transactional email that works, marketing automation that converts, deliverability that reaches inboxes, and the infrastructure decisions that scale. Use when: keywords, file_patterns, code_patterns.

Email has the highest ROI of any marketing channel. $36 for every $1 spent. Yet most startups treat it as an afterthought - bulk blasts, no personalization, landing in spam folders. This skill covers transactional email that works, marketing automation that converts, deliverability that reaches inboxes, and the infrastructure decisions that scale. Use when: keywords, file_patterns, code_patterns.

Email has the highest ROI of any marketing channel. $36 for every $1 spent. Yet most startups treat it as an afterthought - bulk blasts, no personalization, landing in spam folders. This skill covers transactional email that works, marketing automation that converts, deliverability that reaches inboxes, and the infrastructure decisions that scale. Use when: keywords, file_patterns, code_patterns.

When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," or "SEO health check." For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup.

When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," or "SEO health check." For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup.

When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," or "SEO health check." For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup.

Growth strategy for product-led and loop-driven growth systems. Use when building growth strategy, designing growth loops, planning acquisition channels, evaluating network effects, deciding when to scale, or coordinating product, engineering, data, and marketing around growth. For SEO audits use seo-and-aeo-strategy; for page/form CRO use conversion-rate-optimization; for A/B test design use ab-test-setup.

Diagnose and audit SEO issues affecting crawlability, indexation, rankings, and organic performance. Use when the user asks for an SEO audit, technical SEO review, ranking diagnosis, on-page SEO review, meta tag audit, or SEO health check. This skill identifies issues and prioritizes actions but does not execute changes. For large-scale page creation, use programmatic-seo. For structured data, use schema-markup.

Composite skill — full SEO + Accessibility audit of a website or webapp in one workflow. Chains audit-website (squirrelscan SEO + tech + perf scan) + seo-audit (SEO framing) + playwright-best-practices (axe-core a11y) + ui-audit (design-system accessibility patterns) → reconciled severity-ranked report split by SEO vs A11y vs Both. Use for periodic site health checks, pre-launch audits, or when search rankings drop.

When the user needs to generate, iterate, or scale ad creative for paid advertising. Use when they say 'write ad copy,' 'generate headlines,' 'create ad variations,' 'bulk creative,' 'iterate on ads,' 'ad copy validation,' 'RSA headlines,' 'Meta ad copy,' 'LinkedIn ad,' or 'creative testing.' This is pure creative production — distinct from paid-ads (campaign strategy). Use ad-creative when you need the copy, not the campaign plan.

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas. For the offer being launched (bonuses, guarantees, scarcity, naming), see offers.

The YC meta-game distilled from 4000+ funded companies. Demo day prep, batch dynamics, investor updates, "launch now" mentality, talking to users obsessively. This is the playbook that turned $125K checks into trillion-dollar companies. Use when "yc, y combinator, demo day, batch, investor update, office hours, launch now, talk to users, do things that don't scale, make something people want, startup school, yc application, series a prep, post-yc, yc, startup, accelerator, demo-day, fundraising, launch, users, growth" mentioned.

Writes LinkedIn posts for Heath Barnett in the Built GTM voice. Five post types: Build Log (what I shipped + the receipt + the stack), Lens (GTM opinion — takes a position, no hedging), Scar (a mistake and what it cost), Field (what another operator is shipping), Signal (short forward-looking take). Trigger on "write a post about", "LinkedIn post on", "draft a post", "post idea", "turn this into a LinkedIn post", "help me write something about", or any request to create a LinkedIn post for Heath. Will not generate without a specific receipt or claim — asks for the detail first.

Turn scattered closed deals into a win/loss program that changes what you ship and what you say. Picks who to interview, gives you the question guide, codes themes across deals so a pattern beats a single anecdote, and turns the pattern into a specific messaging or product change. Built for B2B GTM, product, and RevOps leaders, customizable to your motion and your CRM. Trigger on "start a win-loss program", "why are we losing deals", "run win-loss interviews", "what patterns are in our closed-lost", "who should I interview", or any win/loss or closed-deal analysis.

Plan a field event, dinner, or conference presence that actually produces pipeline, not just badges scanned. It builds the right guest list, designs a draw worth showing up for, plans the on-site motion so conversations happen, and writes the follow-up that converts, because the pipeline is made after the event, not at it. Built for B2B field marketing and sales teams, customizable to your CRM and your event motion. Trigger on "plan a field event", "customer dinner plan", "conference presence", "how do I get pipeline from this event", "event guest list", "event follow-up plan", or any field-event or in-person pipeline request.

When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO health check," "my traffic dropped," "lost rankings," "not showing up in Google," "site isn't ranking," "Google update hit me," "page speed," "core web vitals," "crawl errors," or "indexing issues." Use this even if the user just says something vague like "my SEO is bad" or "help with SEO" — start with an audit. For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema. For AI search optimization, see ai-seo.