Results for “writing”

Create SEO-optimized marketing content with consistent brand voice. Includes brand voice analyzer, SEO optimizer, content frameworks, and social media templates. Use when writing blog posts, creating social media content, analyzing brand voice, optimizing SEO, planning content calendars, or when user mentions content creation, brand voice, SEO optimization, social media marketing, or content strategy.

Generate competitive SEO content briefs with per-section word counts, competitor scoring, keyword density guidance, and page-type templates. Supports both new page briefs and improve-existing-page briefs. Use when user says "content brief", "write a brief", "content outline", "blog brief", "service page brief", "brief for", "writing brief", "content plan", or "outline for".

Rewrite, draft, and review prose so it is clear, specific, human, and appropriate to context. Use this skill when improving emails, essays, documents, reports, UI copy, marketing copy, posts, or any text that may sound generic, AI-written, over-polished, verbose, salesy, evasive, or structurally formulaic. Supports voice calibration, anti-slop audits, context-aware taste decisions, and final pre-flight checks.

Pre-writing interview that captures the author's real opinions, experiences, and stances on a blog topic before the post is written on their behalf — the companion that runs BEFORE seo-blog-writer. Use this skill automatically whenever a blog post or article is about to be drafted under the user's name or brand — run the topic interview first, then hand the resulting Opinion Packet to seo-blog-writer. Also use it when the user says "interview me about this topic", "get my take first", "ask me what I think", or "update my opinion bank". Scope: blog/article topics only — not emails, docs, social posts, or other writing. If a blog post is about to be written as the user's voice and their take on the topic hasn't been captured, this skill triggers — even if they only asked for "a blog post about X".

Executable documentation governance with compound engineering and abductive learning. Enforces the Seven Laws through type compilation, schema validation, and hookify-based enforcement. Implements programmatic compound engineering where K' = K ∪ crystallize(assess(τ)) for monotonic knowledge growth. Integrates abstracted abductive learning (OHPT protocol) for systematic debugging and pattern extraction. Trigger when writing code, debugging, establishing governance, or when mentioned vibecode, compound, abductive, or executable documentation. Self-validating and homoiconic.

Writes LinkedIn posts in the user's own voice, from a real observation or earned insight — not engagement-bait or growth-hacking templates. Use when drafting a LinkedIn post, turning a work observation or lesson into a post, or reviewing a LinkedIn draft for tone. Normally invoked by `writing-system` once LinkedIn is the chosen platform, but works standalone too. Companion skill: `x-thread-writer`, for the same voice on X/Twitter.

Deprecated redirect skill that routes legacy 'content creator' requests to the correct specialist. Use when a user invokes 'content creator', asks to write a blog post, article, guide, or brand voice analysis (routes to content-production), or asks to plan content, build a topic cluster, or create a content calendar (routes to content-strategy). Does not handle requests directly — identifies user intent and redirects to content-production for writing/SEO/brand-voice tasks or content-strategy for planning tasks.

Deprecated redirect skill that routes legacy 'content creator' requests to the correct specialist. Use when a user invokes 'content creator', asks to write a blog post, article, guide, or brand voice analysis (routes to content-production), or asks to plan content, build a topic cluster, or create a content calendar (routes to content-strategy). Does not handle requests directly — identifies user intent and redirects to content-production for writing/SEO/brand-voice tasks or content-strategy for planning tasks.

Use when working on landing pages — creation, copywriting, design, optimization, or conversion rate improvement. Covers hero sections, above-the-fold content, value propositions, CTAs, landing page templates, and high-converting page structure. Applies to sales pages, lead capture pages, product pages, and marketing site pages. Use this skill for landing page copy, landing page design, landing page optimization, CTA writing, conversion rate optimization, hero section content, value proposition work, and any page builder or landing page template tasks.

Use when the user wants to negotiate a price, rate, compensation, contract, purchase, hotel, service, vendor deal, discount, upgrade, fee, renewal, refund, or other commercial terms; asks what to say to improve leverage or get a better deal; provides an offer/counteroffer and wants a response; or wants to maximize coupons, direct-booking value, bundles, competing configurations, or all-in economics. Do not trigger for ordinary writing, simple price lookup/comparison, arithmetic, generic persuasion, or conflict mediation without a concrete negotiated outcome.

Establish durable brand and voice context for cross-skill consumption. Generates BRAND.md (audience, positioning, do/don't editorial rules, taboo phrases, competitor differentiation) and VOICE.md (existing persona JSON re-expressed as readable prose), both written to the project root. When present, all blog sub-skills auto-load these files before writing or reviewing. Pairs with blog-persona, which manages the structured persona JSON. Use when user says "blog brand", "create brand context", "brand voice doc", "BRAND.md", "VOICE.md", "establish editorial brand", "brand guidelines for blog".

When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' 'sharpen the messaging,' 'refresh this content,' 'update this page,' 'this content is outdated,' or 'content audit.' Use this when the user already has copy and wants it improved or refreshed rather than rewritten from scratch. For writing new copy, see copywriting.

When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," or "find out why customers churn/convert/buy." Use for both analyzing existing research assets AND gathering new research from online sources. For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.

Research-driven SEO content writer that produces publication-ready markdown articles built around search intent, verified claims, and original value. Use this skill whenever the user asks for a blog post, article, long-form content, "content for our site", a post targeting a keyword, a content refresh or audit of an existing article, or anything meant to be published on a website — even if they never say "SEO". Also use it when the user mentions keywords, search rankings, organic traffic, content marketing, meta descriptions, keyword cannibalization, or asks to "write something about X for the blog". If a piece of writing is destined for the web and could benefit from search visibility, use this skill.

Complete SEO + GEO (Generative Engine Optimization) system for SaaS companies wanting to rank on both Google and AI search engines (ChatGPT, Perplexity, Gemini, Claude). Use this skill whenever the user asks about SEO strategy, keyword research, content planning, writing SEO-optimized articles, auditing their search performance, creating a content calendar, analyzing competitors, or optimizing for AI search visibility. Trigger on: "seo", "keyword research", "content calendar", "rank on google", "search traffic", "write an article", "blog post", "serp", "backlinks", "competitor analysis", "content cluster", "seo audit", "geo optimization", "ai search", "search console", "organic traffic", "content strategy", "publish article", "seo setup", "ranking", "impressions", "ctr", "meta description", "schema markup", "faq schema". Also trigger when a user wants to set up their SaaS blog SEO from scratch, analyze their current rankings, or create a publishing workflow.

Strip AI-generated tells from a draft and rewrite it in Heath's personal voice (GTM Juice). Fire whenever the user asks to "humanize", "de-AI", "clean up", "rewrite in my voice", "make this sound like me", "kill the AI tells", or "polish this draft". Also fires as the mandatory final pass inside juice-content-dispatch — every LinkedIn post, newsletter, and video script drafted there must run through this skill before the Notion write. Applies the 29-pattern Wikipedia "Signs of AI writing" catalog (em dashes, significance inflation, promotional language, rule of three, synonym cycling, inline-header lists, sycophantic tone, hyphenated word pairs, persuasive-authority tropes, signposting, etc.), then applies a hardcoded Heath-voice calibration: self-implicating first, failure-derived, plain declaratives over bumper-sticker aphorisms, no bow-tied endings, never Mixmax corporate brand voice. Forked from blader/humanizer (MIT).

Expert email writing skill for professionals and individuals. Use this skill whenever the user wants to write, draft, improve, or get help with ANY email — including cold outreach, follow-ups, complaints, negotiations, thank-you notes, difficult conversations, reconnection emails, or any other professional or personal email. Also trigger for email marketing requests: promotional offers, newsletters, welcome emails, re-engagement campaigns, or clickbait-style emails. Trigger for: "help me write an email", "draft an email", "how should I phrase this email", "I need to reach out to someone", "I need to follow up", "I want to send a thank you", "I have a complaint to write", "write a newsletter", "create a welcome email", "write a promotional email", "re-engage my subscribers", or any situation where someone needs to communicate via email. Do NOT limit this to obvious requests — if the user describes a situation where an email would be the right output, use this skill proactively.