Results for “trigger”

Executable documentation governance with compound engineering and abductive learning. Enforces the Seven Laws through type compilation, schema validation, and hookify-based enforcement. Implements programmatic compound engineering where K' = K ∪ crystallize(assess(τ)) for monotonic knowledge growth. Integrates abstracted abductive learning (OHPT protocol) for systematic debugging and pattern extraction. Trigger when writing code, debugging, establishing governance, or when mentioned vibecode, compound, abductive, or executable documentation. Self-validating and homoiconic.

Brand-first landing page designer — interviews the user to discover brand identity (adjectives, colors, typography, shape language), then generates and iterates on a polished landing page via Stitch with deployment-ready HTML output. Preferred over frontend-design for standalone landing/marketing pages where the user hasn't established visual direction yet. TRIGGER when: user asks to "create/design/build a landing page", "make a homepage for my project/product/service", "build a marketing page", or wants to promote an app/side project. Especially when they haven't defined brand colors, fonts, or visual style — the guided brand interview is the core value. DO NOT TRIGGER when: user has a specific design mockup to implement, wants a dashboard or app UI, needs component-level frontend work (buttons, forms, navbars), is building a multi-page application, or is restyling an existing page with known design tokens. Use frontend-design for those cases.

Expert email writing skill for professionals and individuals. Use this skill whenever the user wants to write, draft, improve, or get help with ANY email — including cold outreach, follow-ups, complaints, negotiations, thank-you notes, difficult conversations, reconnection emails, or any other professional or personal email. Also trigger for email marketing requests: promotional offers, newsletters, welcome emails, re-engagement campaigns, or clickbait-style emails. Trigger for: "help me write an email", "draft an email", "how should I phrase this email", "I need to reach out to someone", "I need to follow up", "I want to send a thank you", "I have a complaint to write", "write a newsletter", "create a welcome email", "write a promotional email", "re-engage my subscribers", or any situation where someone needs to communicate via email. Do NOT limit this to obvious requests — if the user describes a situation where an email would be the right output, use this skill proactively.

Optimize content to get cited by AI search engines — ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, Copilot. Use when you want your content to appear in AI-generated answers, not just ranked in blue links. Triggers: 'optimize for AI search', 'get cited by ChatGPT', 'AI Overviews', 'Perplexity citations', 'AI SEO', 'generative search', 'LLM visibility', 'GEO' (generative engine optimization). NOT for traditional SEO ranking (use seo-audit). NOT for content creation (use content-production).

Optimize content to get cited by AI search engines — ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, Copilot. Use when you want your content to appear in AI-generated answers, not just ranked in blue links. Triggers: 'optimize for AI search', 'get cited by ChatGPT', 'AI Overviews', 'Perplexity citations', 'AI SEO', 'generative search', 'LLM visibility', 'GEO' (generative engine optimization). NOT for traditional SEO ranking (use seo-audit). NOT for content creation (use content-production).

Optimize content to get cited by AI search engines — ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, Copilot. Use when you want your content to appear in AI-generated answers, not just ranked in blue links. Triggers: 'optimize for AI search', 'get cited by ChatGPT', 'AI Overviews', 'Perplexity citations', 'AI SEO', 'generative search', 'LLM visibility', 'GEO' (generative engine optimization). NOT for traditional SEO ranking (use seo-audit). NOT for content creation (use content-production).

Make sure to use this skill whenever the user wants to search for jobs in Denmark, find Danish job listings, look up a specific job posting, or asks anything about the Danish job market — even if they don't mention jobindex.dk explicitly. Invoke this skill for questions about open positions, job vacancies, hiring in Denmark, job opportunities in Danish cities or sectors, or when the user wants to find work in Denmark. Also trigger for phrases like "find me a job", "are there any jobs for X in Copenhagen", or "what jobs are available in Aarhus" when the context is Denmark. Trigger phrases include: jobindex, jobsøgning, job i Danmark, ledige stillinger, job opslag, find job, stillingopslag, jobannonce, job vacancy denmark, danish jobs, jobs in denmark, job search denmark, work in denmark, find work denmark, IT jobs denmark, engineer jobs denmark, developer jobs copenhagen, marketing jobs aarhus, jobs aarhus, jobs copenhagen, jobs odense, jobs aalborg, job openings denmark, hiring denmark, job listings denmark,

Audit your GTM tech stack for overlap, gaps, and wasted spend. What each tool actually does, where two tools do the same job, what nobody uses, and a consolidation plan with the renewal calendar attached. Built for B2B RevOps teams, customizable to your stack and your budget. Trigger on "audit my tech stack", "what tools overlap", "what are we not using", "cut our GTM spend", "what should we consolidate", or any tooling diagnostic.

Comprehensive SEO analysis for any website or business type. Full site audits, single-page analysis, technical SEO (crawlability, indexability, Core Web Vitals with INP), schema markup, content quality (E-E-A-T), image optimization, sitemap analysis, and GEO for AI Overviews/ChatGPT/Perplexity. Industry detection for SaaS, e-commerce, local, publishers, agencies. Triggers on: SEO, audit, schema, Core Web Vitals, sitemap, E-E-A-T, AI Overviews, GEO, technical SEO, content quality, page speed, structured data.

When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," "overlay," "collect emails with a popup," "exit popup," "scroll trigger," "sticky bar," or "notification bar." Use this for any overlay or interrupt-style conversion element. For forms outside of popups, see cro. For general page conversion optimization, see cro.

Evaluate and improve interface usability using heuristic analysis. Use when the user mentions "usability audit", "UX review", "users are confused", "heuristic evaluation", "form usability", "navigation problems", "Nielsen heuristics", "cognitive walkthrough", or "usability testing". Also trigger when reviewing a design for usability issues, improving form completion rates, or evaluating information architecture and navigation. Covers Nielsens 10 heuristics, severity ratings, and information architecture. For visual design fixes, see refactoring-ui. For conversion-focused audits, see cro-methodology.

Audit a landing page and return prioritized conversion fixes across the hero, the proof, the friction, and the CTA, each with the reason and the expected lift direction. Ranks every fix by effort against impact so you ship the cheap wins first. Trigger on "audit my landing page", "why isn't this page converting", "CRO review", "improve my landing page", "review my hero section", or "how do I get more signups from this page".

Pick the attribution model that fits the question, then build it. First touch, last touch, or multi-touch, each with its blind spots named out loud, turned into an honest channel-contribution read. Built for B2B RevOps and marketing teams, customizable to your CRM and your channel taxonomy. Trigger on "build attribution", "which channels drive pipeline", "first vs last touch", "how should we credit marketing", "what's working in our funnel", or any attribution diagnostic.

When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," "overlay," "collect emails with a popup," "exit popup," "scroll trigger," "sticky bar," or "notification bar." Use this for any overlay or interrupt-style conversion element. For forms outside of popups, see cro. For general page conversion optimization, see cro.

Research, expand, and cluster keywords for content strategy. Use when planning content topics, building keyword lists, expanding seed keywords, clustering by topic and intent, or mapping keywords to funnel stages. Triggers on "keyword research," "keyword expansion," "keyword clustering," "content topics," "what to write about," "topic ideation," "content planning," "6 circles method," "seed keywords," "keyword difficulty," "search volume," "intent mapping," "pillar content strategy," or "content calendar planning." For SEO optimization and auditing, see seo-and-aeo-strategy.

Build a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions "marketing plan", "target market", "USP", "lead nurture", "customer lifetime value", "referral program", "marketing strategy", or "PVP Index". Also trigger when building a marketing plan from scratch, choosing acquisition channels, or designing end-to-end customer lifecycle campaigns. Covers the PVP Index, channel selection, and advocacy systems. For brand messaging, see storybrand-messaging. For conversion optimization, see cro-methodology.

Audit a page or a site for both classic search and answer-engine visibility, then return prioritized fixes so an AI answer engine will actually quote you. Checks entity clarity, structured answers, schema, internal links, and freshness, and ranks every fix by effort against impact. Trigger on "audit my SEO", "why don't I show up in AI answers", "will ChatGPT cite my page", "check my page for search", "AEO audit", or "how do I rank for this".

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold outreach emails, see cold-email. For in-app onboarding, see onboarding.

Writes Built GTM Playbooks for Heath Barnett: problem-driven, step-by-step guides in his voice. The format is the problem (costed), why it matters, the tools and stack, the step-by-step anyone can follow, the receipt, and steal this. Trigger on "write a playbook", "how-to on", "step by step guide for", "turn this into a playbook", or any request for an actionable build guide. Will not draft without the specific tools, steps, and receipt. Asks first.

Use when the user wants to negotiate a price, rate, compensation, contract, purchase, hotel, service, vendor deal, discount, upgrade, fee, renewal, refund, or other commercial terms; asks what to say to improve leverage or get a better deal; provides an offer/counteroffer and wants a response; or wants to maximize coupons, direct-booking value, bundles, competing configurations, or all-in economics. Do not trigger for ordinary writing, simple price lookup/comparison, arithmetic, generic persuasion, or conflict mediation without a concrete negotiated outcome.

Turn a GTM opening into a scorecard and an interview kit before you post it. Defines the outcomes the role must hit, the competencies that predict them, the interview questions per competency, and a scoring rubric every interviewer uses. Built for B2B hiring managers, customizable to your role and stage. Trigger on "build a scorecard for this role", "what should I interview for", "score this candidate", "interview kit for an AE", "define the outcomes for this hire", or any GTM hiring prep.

Audit websites and landing pages for conversion issues and design evidence-based A/B tests. Use when the user mentions "landing page isnt converting", "conversion rate", "A/B test", "why visitors leave", "objection handling", "bounce rate", "split testing", or "conversion funnel". Also trigger when diagnosing why signups are low, designing experiment hypotheses, or auditing checkout flows for friction points. Covers funnel mapping, persuasion assets, and objection/counter-objection frameworks. For overall marketing strategy, see one-page-marketing. For usability issues, see ux-heuristics.

Turn "what's the plan" into a GTM plan you can defend, verdict-first. Names the two or three bets, the motions behind each, the targets, the capacity math that says whether the number is reachable, and the risks that would break it. Built for B2B GTM leaders, customizable to your model and stage. Trigger on "build our GTM plan", "plan the quarter", "is this number reachable", "what are our bets", "annual GTM planning", "do we have the capacity", or any planning cycle.

Define product positioning by mapping competitive alternatives, unique attributes, and best-fit customers to the right market category. Use when the user mentions "positioning", "competitive alternatives", "how to position", "market category", "why customers dont get it", "positioning canvas", "repositioning", or "category creation". Also trigger when launching a new product, entering a crowded market, or diagnosing why prospects dont understand the products value. Covers positioning canvas and team workshops. For customer jobs analysis, see jobs-to-be-done. For go-to-market, see crossing-the-chasm.

The analyst that watches your other analysts. It reads the trail your reports and workflows leave behind, then surfaces scoring blind spots, CRM hygiene gaps, and workflow drift, and turns every miss into a training signal. Built for GTM teams running any stack of reports, customizable to your process. Trigger on "run QA", "weekly QA report", "system health check", "where are our scoring blind spots", "what should we coach on this week", "audit our workflow performance", or any system-level health or feedback-loop question.

Turn "let's do a webinar" into a plan that fills seats and converts them. The topic that actually draws, the promo sequence that gets registrations, the run-of-show that keeps people watching, and the follow-up that turns attendees into pipeline. Built for B2B marketing teams, customizable to your audience and your stack. Trigger on "plan a webinar", "what should our webinar be about", "how do we promote the webinar", "build the run of show", "webinar follow-up", or any virtual-event planning question.

The on-ramp for any Built GTM analyst skill when your tools are not connected yet. Tells you exactly what to paste or upload to run a given analysis today, in plain language, then hands the data to the right skill. Trigger on "I haven't connected my tools", "how do I run this without connecting", "what do I paste", "run this on my data", "I have a CSV", "bring my own data", or any moment a connector-dependent skill needs data and nothing is connected.

Navigate the technology adoption lifecycle from early adopters to mainstream market. Use when the user mentions "crossing the chasm", "beachhead segment", "whole product", "early adopters vs. mainstream", "tech go-to-market", "bowling pin strategy", "technology adoption lifecycle", or "pragmatist buyers". Also trigger when a startup has early traction but struggles to grow beyond initial users, or when planning go-to-market for technical products. Covers D-Day analogy, bowling-pin strategy, and positioning against incumbents. For product positioning, see obviously-awesome. For new market creation, see blue-ocean-strategy.

Turn revenue reporting from a rear-view mirror into an operating rhythm. It narrates where you are against target, decomposes the variance by channel, reads your forecast for where you land, then adds an action layer of hot leads and deals to work now. Built for GTM teams reporting on ARR and bookings, customizable to your sheet and your metrics. Trigger on "weekly revenue wrap-up", "monthly revenue report", "how are we pacing", "revenue position", "forecast confidence", "run the weekly report", or any ARR, bookings, pipeline, or channel-performance review.

Use when the user asks to audit, review, critique, or "make sure it looks right" on a deployed web page, component, or Figma mockup — or when they mention visual issues, CRO, conversion rate, design consistency, accessibility, "feels off", "looks bad", "make it pop", "looks like AI slop". Triggers on keywords like "audit the page", "review the design", "what's wrong with this UI", "CRO audit", "a11y check", "visual hierarchy", "typography check", "does this look right". Activation also recommended after any significant frontend change on gotcontext.ai before calling the work done.

Analytics tracking, interpretation, funnel analysis, product metrics, and ROI measurement. Use when setting up GA4/GTM tracking, interpreting analytics data, analyzing conversion funnels, calculating ROI, or measuring product engagement. Triggers on "analytics," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "tracking plan," "funnel analysis," "conversion rates," "user flow," "cohort analysis," "retention," "product metrics," "North Star metric," "ROI," "break-even," "payback period," "investment analysis," "validate my funnel," "why isn't my funnel converting," or "executive financial report." For A/B test setup, see ab-test-setup.

Use this skill whenever the user wants to search for jobs in any location or market, find job listings, or look up a specific job posting — in any country, city, or remotely. Invoke for open positions, vacancies, and hiring across any sector or role (software, data, design, marketing, finance, legal, operations, etc.). The location is always supplied explicitly by the user. Trigger phrases: find a job, job search, search for jobs, job openings, vacancies, hiring, positions open, remote jobs, "are there any X jobs in <place>", look up this job posting.

Turn "we should run some ads" into a paid-ads plan you can hand to a buyer. Audiences, the offer per audience, the creative angles, the budget split, the metric that calls it a win, and a kill rule so you stop feeding losers. Built for B2B marketing teams, customizable to your channels and your funnel. Trigger on "build a paid ads plan", "how should we split budget", "what should the ads say", "what's our target CPL", "when do we kill a campaign", or any paid-media planning question.

Turn a private skill you built for your own stack into a clean public version anyone can install and customize, while preserving your personal copy untouched. Strips the company-specific wiring (connectors, CRM field names, proprietary scores, IDs, tuned thresholds, internal vocabulary) and abstracts it into a documented "Customize this for yourself" setup block, keeping the method intact. Trigger on "publish this skill", "make a public version of", "genericize this skill", "share-ready version of", "turn my skill into a community version", "add this to the Built GTM Skills page".

Interview the user with 10-15 targeted questions BEFORE building anything, then confirm a short spec, then build. Use this skill whenever the user asks Claude to build, create, make, code, design, draft, or generate anything non-trivial — an app, website, script, tool, document, presentation, campaign, plan, or system — even if the request looks detailed enough to start immediately. Especially trigger on vague one-line build requests like "make me a dashboard" or "build an app for my gym". Do NOT use for pure questions, explanations, debugging existing code, tiny edits, or reformatting.

Writes long-form articles for Heath Barnett in the Built GTM voice, formatted for Ghost (the Built GTM newsletter and blog), on the LOCKED 10-step template. Trigger on "write an article about", "long-form piece on", "pull this idea", "draft this idea", "turn this into an article", "write a playbook for", "draft a Lens essay about", "Build Log deep-dive on", "write something for Ghost", "run the article process", or any request for content longer than a LinkedIn post. Will not draft without a specific receipt or claim, and will never invent one.