Results for “product”

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing. For the offer underneath the copy (bonuses, guarantees, value framing), see offers.

Operate professional paid advertising across Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, and X. Supports account intake, source-grounded audits, strategy, budget and measurement planning, creative production, experiments, reporting, monitoring, and explicitly.

Identifies and designs growth loops (flywheels) for sustainable traction — evaluating 5 loop types: Viral, Usage, Collaboration, User-Generated, and Referral. Use when designing growth mechanisms or reducing reliance on paid acquisition. Triggers on: growth loop, flywheel, viral loop, referral program, product-led growth, PLG, user acquisition, growth strategy, retention loop, compounding growth.

Operate professional paid advertising across Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, and X. Use for account intake, source-grounded audits, strategy, budget and measurement planning, creative production, experiments, reporting, monitoring, and explicitly approved.

Analyzes competitor products by synthesizing data from pricing pages, app store reviews, job postings, SEO signals, and social media into structured competitive intelligence. Produces feature comparison matrices, SWOT analyses, positioning maps, UX audits, pricing breakdowns, action plans, and presentations.

Knowledge base from "Oversubscribed: How to Get People Lining Up to Do Business with You" by Daniel Priestley. Use when applying Priestley's frameworks for demand generation, the Campaign Driven Enterprise (CDE) method, signalling, the 7-Hour Rule, products-for-prospects, becoming oversubscribed, or building a Key Person of Influence brand — or when studying or referencing the book.

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says \"write copy for,\" \"improve this copy,\" \"rewrite this page,\" \"marketing copy,\" \"headline help,\" or \"CTA copy.\" For email copy, see email-sequence. For popup copy, see popup-cro.

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," or "CTA copy." For email copy, see email-sequence. For popup copy, see popup-cro.

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," or "CTA copy." For email copy, see email-sequence. For popup copy, see popup-cro.

Cross-channel content production from an approved idea, brief, notes, transcript, or existing asset. Use when the user wants a ready-to-review draft or a small set of adaptations saved into the bootstrap content workspace. For content strategy use content-strategy-and-planning; for specialist LinkedIn, blog, email automation, SEO, landing page, or campaign work use the dedicated skill.

Conversion rate optimization for marketing pages and lead-capture forms. Use when the user wants to improve conversions on a homepage, landing page, pricing page, feature page, blog CTA, contact form, demo form, or campaign page. For product onboarding use user-onboarding; for lifecycle email use marketing-automation; for pricing and paywalls use pricing-strategy; for A/B testing use ab-test-setup.

Expert in designing and optimizing growth loops - self-reinforcing systems where the output of one cycle becomes the input for the next. Covers viral loops, content loops, paid loops, sales loops, and product loops. Knows how to identify, measure, and accelerate the specific loop mechanics that drive sustainable growth. Use when "growth loop, viral loop, content loop, flywheel, compounding growth, acquisition loop, referral loop, " mentioned.

When the user needs to generate, iterate, or scale ad creative for paid advertising. Use when they say 'write ad copy,' 'generate headlines,' 'create ad variations,' 'bulk creative,' 'iterate on ads,' 'ad copy validation,' 'RSA headlines,' 'Meta ad copy,' 'LinkedIn ad,' or 'creative testing.' This is pure creative production — distinct from paid-ads (campaign strategy). Use ad-creative when you need the copy, not the campaign plan.

Generate, remix, or edit images with Nanobanana / Nano Banana 2 through the bundled Gemini CLI wrapper. Use this whenever the user wants AI image generation or editing, especially for reference-image composition, character consistency, grounded visuals that may need live web search, style transfer, marketing graphics, product mockups, social assets, or when they explicitly mention Nanobanana, Gemini image models, Google image generation, AI drawing, 图片生成, AI绘图, 图片编辑, or 生成图片.

Optimize content to get cited by AI search engines — ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, Copilot. Use when you want your content to appear in AI-generated answers, not just ranked in blue links. Triggers: 'optimize for AI search', 'get cited by ChatGPT', 'AI Overviews', 'Perplexity citations', 'AI SEO', 'generative search', 'LLM visibility', 'GEO' (generative engine optimization). NOT for traditional SEO ranking (use seo-audit). NOT for content creation (use content-production).

Optimize content to get cited by AI search engines — ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, Copilot. Use when you want your content to appear in AI-generated answers, not just ranked in blue links. Triggers: 'optimize for AI search', 'get cited by ChatGPT', 'AI Overviews', 'Perplexity citations', 'AI SEO', 'generative search', 'LLM visibility', 'GEO' (generative engine optimization). NOT for traditional SEO ranking (use seo-audit). NOT for content creation (use content-production).

Optimize content to get cited by AI search engines — ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, Copilot. Use when you want your content to appear in AI-generated answers, not just ranked in blue links. Triggers: 'optimize for AI search', 'get cited by ChatGPT', 'AI Overviews', 'Perplexity citations', 'AI SEO', 'generative search', 'LLM visibility', 'GEO' (generative engine optimization). NOT for traditional SEO ranking (use seo-audit). NOT for content creation (use content-production).

Otimize conteúdo para ser citado por mecanismos de busca com IA — ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, Copilot. Use quando quiser que seu conteúdo apareça em respostas geradas por IA, não apenas ranqueado em links azuis. Gatilhos: 'otimizar para busca IA', 'ser citado pelo ChatGPT', 'AI Overviews', 'citações Perplexity', 'AI SEO', 'busca generativa', 'visibilidade em LLM', 'GEO' (otimização para motores generativos). NÃO para SEO tradicional (use seo-audit). NÃO para criação de conteúdo (use content-production).

Comprehensive market research and analysis skill. Use when sizing markets, conducting competitive analysis, generating professional market research reports, analyzing consumer behavior, or identifying market opportunities. Activates for: market research, market analysis, market report, TAM SAM SOM, market sizing, industry analysis, market landscape, competitive landscape, market trends, consumer research, Porter's Five Forces, PESTLE, SWOT, BCG Matrix, McKinsey-style report, consulting report, market opportunity, industry report, due diligence, M&A analysis, GTM market analysis, product-market fit validation.

Analyzes RFP/RFI responses for coverage gaps, builds competitive feature comparison matrices, and plans proof-of-concept (POC) engagements for pre-sales engineering. Use when responding to RFPs, bids, or proposal requests; comparing product features against competitors; planning or scoring a customer POC or sales demo; preparing a technical proposal; or performing win/loss competitor analysis. Handles tasks described as 'RFP response', 'bid response', 'proposal response', 'competitor comparison', 'feature matrix', 'POC planning', 'sales demo prep', or 'pre-sales engineering'.

Use when working on landing pages — creation, copywriting, design, optimization, or conversion rate improvement. Covers hero sections, above-the-fold content, value propositions, CTAs, landing page templates, and high-converting page structure. Applies to sales pages, lead capture pages, product pages, and marketing site pages. Use this skill for landing page copy, landing page design, landing page optimization, CTA writing, conversion rate optimization, hero section content, value proposition work, and any page builder or landing page template tasks.

When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," "breadcrumb schema," "Google rich results," "knowledge panel," "star ratings in search," or "add structured data." Use this whenever someone wants their pages to show enhanced results in Google. For broader SEO issues, see seo-audit. For AI search optimization, see ai-seo.

Engineer word-of-mouth and virality using the STEPPS framework (Social Currency, Triggers, Emotion, Public, Practical Value, Stories). Use when the user mentions "go viral", "word of mouth", "shareable content", "social currency", "why people share", "viral loop", "referral program", or "organic growth". Also trigger when designing shareable features, crafting social media campaigns, or building products that spread through peer recommendation. Covers environmental triggers and high-arousal emotional content. For sticky messaging, see made-to-stick. For persuasion tactics, see influence-psychology.

When the user wants to implement, audit, or validate structured data (schema markup) on their website. Use when the user mentions 'structured data,' 'schema.org,' 'JSON-LD,' 'rich results,' 'rich snippets,' 'schema markup,' 'FAQ schema,' 'Product schema,' 'HowTo schema,' or 'structured data errors in Search Console.' Also use when someone asks why their content isn't showing rich results or wants to improve AI search visibility. NOT for general SEO audits (use seo-audit) or technical SEO crawl issues (use site-architecture).

Lazyweb is the design-evidence skill for AI coding agents. Use it when designing, critiquing, or changing product UI — it provides real app screenshots, competitor references, best practices, quick examples, creative cross-category ideas, paywall optimization guidance, and mobile growth + monetization A/B test context. Routes to the right Lazyweb mode (design workflow, quick search, update, flowchart, or A/B test research) using MCP tools and the Lazyweb server at https://www.lazyweb.com/mcp. Use before designing any screen when you need design evidence instead of training-data vibes.

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (ads, social, emails, etc.).

Re-onboard a churned customer with the same care they got the first time. Reads why they left and whether they left the door open, picks the ones worth winning back, and builds a warm re-onboarding sequence, not a "we miss you" discount blast. Built for any post-sale or growth team, customizable to your product and win-back window. Trigger on "win back churned customers", "re-engage a lost account", "build a win-back sequence", "which churned customers should we chase", "boomerang play", "re-onboard a customer who left", or any win-back question.

The science of learning through controlled experimentation. A/B testing isn't about picking winners—it's about building a culture of validated learning and reducing the cost of being wrong. This skill covers experiment design, statistical rigor, feature flagging, analysis, and building experimentation into product development. The best experimenters know that every test, positive or negative, teaches something valuable. Use when "a/b test, experiment, hypothesis, statistical significance, sample size, feature flag, variant, control, treatment, p-value, conversion rate, test winner, split test, experimentation, testing, statistics, feature-flags, hypothesis, growth, optimization, learning, validation" mentioned.

Turn a pile of accounts into a stack-ranked priority list with a reason on every row. A layered score (gates first, then an evidence-weighted base rank over the signals you actually have, then bounded boosts for product usage and buyer intent) that stays fair across channels and never scores a blank field as a zero. Built for B2B GTM teams, customizable to your signals and your ICP. Trigger on "score these accounts", "rank by fit", "composite ICP score", "stack-rank my list", "who should I work first", "prioritize these leads", or any multi-signal account qualification.

Expert copywriter and copy editor combining David Ogilvy's clarity, Ann Handley's warmth, and modern conversion science. Full copy lifecycle: writing new copy and editing existing copy. Grounded in positioning-first thinking, voice-of-customer research, and the Seven Sweeps editing framework. Use when writing or editing any copy: copywriting, write copy, headlines, taglines, email copy, ad copy, landing page copy, product copy, UX writing, CTAs, value proposition, microcopy, sales copy, conversion copy, SaaS copy, startup copy, positioning, messaging, voice-of-customer, landing page, copy editing, edit copy, review copy, proofread, polish copy, tighten copy, copy sweep, copy feedback, sharpen messaging.

Recruit a channel or tech partner and actually activate them, not just sign them. It scores who fits, writes the mutual-value pitch in their terms, builds the enablement that makes them productive, and plans the first co-marketing or co-sell motion so the partnership produces something in the first quarter instead of going dark after the kickoff. Built for B2B partnerships teams, customizable to your CRM and your partner program. Trigger on "recruit a partner", "does this partner fit", "pitch a partnership", "activate a new partner", "partner enablement plan", "first co-marketing motion", or any partner recruiting or activation request.

World-class copywriting expertise combining the persuasive clarity of David Ogilvy, the conversational warmth of Ann Handley, and the conversion science of modern growth marketers. Copywriting is where brand voice becomes words that move people. Great copy doesn't just communicate—it persuades, connects, and converts. The best copywriters understand that every word earns its place, that benefits beat features, that clarity trumps cleverness, and that the reader's problem is the only starting point that matters. Use when "copywriting, write copy, headlines, taglines, email copy, ad copy, landing page copy, product copy, UX writing, CTAs, value proposition, microcopy, sales copy, conversion copy, writing, copy, headlines, conversion, persuasion, messaging, UX-writing, emails" mentioned.

Profiles 5 competitors, identifies white space, and delivers a positioning recommendation — not a feature comparison table. Use this skill — proactively and without waiting to be asked — whenever entering a new market, before defining bets in product strategy, when pricing needs a competitive anchor, or when losing deals to a specific competitor. Also triggers for: "competitive analysis", "competitor research", "who are my competitors", "market landscape", "white space", "differentiation angle", "competitive positioning", "market entry risk", "losing to X", "pricing strategy", "threat assessment", "who owns this segment", "competitive brief", "how do we differentiate", "what are competitors doing". Produces a decision-ready competitive map: 5 competitor profiles, white space analysis, and a Where-to-Win recommendation with explicit areas to ignore.

Implementation and taxonomy skill for analytics tracking — event naming, properties, tracking plans, GA4/GTM/Amplitude setup, and debugging. Use this for the "how do we actually wire this up" layer, not the "what should we measure and why" layer (that's `product-analytics` — use this skill alongside it, after the metrics/tracking-plan decisions are made). Use this — without waiting to be asked — whenever the user mentions "set up tracking," "GA4," "Google Analytics," "Amplitude," "event tracking," "UTM parameters," "tag manager," "GTM," "tracking plan," "event taxonomy," "are my events firing," "why isn't this event showing up," "naming convention for events," or "instrument this feature." Produces a concrete tracking plan (event names, properties, triggers) plus implementation and debugging steps for the tools actually in use.

Brand-first landing page designer — interviews the user to discover brand identity (adjectives, colors, typography, shape language), then generates and iterates on a polished landing page via Stitch with deployment-ready HTML output. Preferred over frontend-design for standalone landing/marketing pages where the user hasn't established visual direction yet. TRIGGER when: user asks to "create/design/build a landing page", "make a homepage for my project/product/service", "build a marketing page", or wants to promote an app/side project. Especially when they haven't defined brand colors, fonts, or visual style — the guided brand interview is the core value. DO NOT TRIGGER when: user has a specific design mockup to implement, wants a dashboard or app UI, needs component-level frontend work (buttons, forms, navbars), is building a multi-page application, or is restyling an existing page with known design tokens. Use frontend-design for those cases.