Results for “account-based-marketing”

Design account-based marketing strategies with targeting. TRIGGERS - Use when user needs help with abm-strategy related tasks.

Guides creating, optimizing, and scaling paid advertising campaigns across major platforms, covering strategy, structure, copy, and creative best practices.

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' 'should I run ads,' 'ABM,' 'account-based marketing,' 'B2B ads,' 'lead quality,' 'negative keywords,' 'Performance Max,' 'thought leader ads,' or 'when should I kill an ad.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see cro.

Creates, optimizes, and scales paid advertising campaigns across major platforms, covering strategy, structure, copy, and creative best practices.

Create, optimize, and scale paid advertising campaigns on Google Ads, Meta, LinkedIn, Twitter/X, and TikTok to drive efficient customer acquisition.

Guides the creation, optimization, and scaling of paid advertising campaigns across major platforms, covering strategy, structure, copy, and creative best practices.

Create, optimize, and scale paid advertising campaigns across Google, Meta, LinkedIn, X, and TikTok to drive customer acquisition.

Create, optimize, and scale paid advertising campaigns across major platforms to drive efficient customer acquisition.

Create a minimalist marketing plan focused on building an audience through free, authentic content. Use when someone has product-market fit (~100 customers) and wants to scale through marketing or needs a content strategy.

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.

Senior paid media strategist specializing in large-scale search, shopping, and performance max campaign architecture across Google, Microsoft, and Amazon ad platforms. Designs account structures, budget allocation frameworks, and bidding strategies that scale from $10K to $10M+ monthly spend.

Build a complete marketing plan covering the full customer journey from stranger to raving fan using a 9-square grid framework.

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.

Design referral and affiliate programs that drive word-of-mouth growth.

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.

Operate professional paid advertising across Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, and X. Supports account intake, source-grounded audits, strategy, budget and measurement planning, creative production, experiments, reporting, monitoring, and explicitly.

Design, launch, and grow online communities that drive business outcomes through member value and shared identity.

Build and run the owner's self-branding system in a structured way across LinkedIn, Substack, dev.to, X, profile rewrites, recurring series, and comment strategy. Use when the owner asks for positioning, a branding plan, profile updates, content drafts, a publishing sequence, comment ideas, or help maintaining a consistent public voice. Optimize for operator credibility: specific experience, defensible numbers, concrete artifacts, and category ownership.

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.

Google and Meta paid media account structure evaluation. Audits campaign/ad set architecture against conversion volume minimums, budget thresholds, and targeting overlap. Identifies over-segmentation, under-segmentation, budget fragmentation, and structural anti-patterns blocking algorithmic learning. Provides consolidation roadmaps with migration plans. Use when inheriting accounts, quarterly health checks, or before scaling budgets.

Plan, create, optimize, and scale paid ad campaigns across Google Ads, Meta, LinkedIn, Twitter, and TikTok.

Ad Campaign Management

Amazon Ads deep analysis covering Sponsored Products, Sponsored Brands (incl. Sponsored Brands Video), Sponsored Display (audiences + contextual), and basic Amazon DSP. Evaluates campaign structure, ACOS/TACOS targets, search-term harvesting, negative keyword discipline, Brand Analytics signals, day-parting, bid management, auto vs manual campaign mix, ASIN targeting, and DSP retargeting. Use when user says Amazon Ads, Amazon advertising, Amazon PPC, Amazon search ads, Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, ACOS, TACOS, retail media audit, Amazon Marketing Services, AMS, or Amazon seller advertising.

Operate professional paid advertising across Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, and X. Use for account intake, source-grounded audits, strategy, budget and measurement planning, creative production, experiments, reporting, monitoring, and explicitly approved.

Build a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions "marketing plan", "target market", "USP", "lead nurture", "customer lifetime value", "referral program", "marketing strategy", or "PVP Index". Also trigger when building a marketing plan from scratch, choosing acquisition channels, or designing end-to-end customer lifecycle campaigns. Covers the PVP Index, channel selection, and advocacy systems. For brand messaging, see storybrand-messaging. For conversion optimization, see cro-methodology.

Brand Messaging and Positioning

World-class marketing expertise combining Seth Godin's permission marketing philosophy, Neil Patel's data-driven growth tactics, and the strategic frameworks from brands like Apple, Nike, and Dollar Shave Club. Marketing is the art and science of creating customers. Great marketing isn't about shouting louder - it's about being more relevant. The best marketers understand that attention is earned, not bought. They build systems that compound, create word-of-mouth, and turn customers into advocates. Marketing is the bridge between what you've built and the people who need it. Use when "marketing, campaign, go-to-market, gtm, launch, promotion, advertising, ads, acquisition, demand gen, lead gen, channel, funnel, conversion, cac, customer acquisition, reach, awareness, consideration, marketing, advertising, acquisition, campaigns, gtm, demand-generation, analytics, channels" mentioned.

Monitor paid-ad account pacing, delivery, performance, creative fatigue, tracking, policy, and data quality across supported platforms for daily or weekly checks, anomaly review, budget pacing, post-launch verification, or campaign monitoring.

Re-onboard a churned customer with the same care they got the first time. Reads why they left and whether they left the door open, picks the ones worth winning back, and builds a warm re-onboarding sequence, not a "we miss you" discount blast. Built for any post-sale or growth team, customizable to your product and win-back window. Trigger on "win back churned customers", "re-engage a lost account", "build a win-back sequence", "which churned customers should we chase", "boomerang play", "re-onboard a customer who left", or any win-back question.

Runs a full marketing and sales operation for solo founders, covering customer research, content creation, SEO, paid ads, email sequences, CRO, pricing, retention, analytics, and automation with stage-based playbooks.

Identify and evaluate the best go-to-market motions for your product across seven proven approaches, with tools and tactics to build a balanced acquisition strategy.