Results for “brand-promotion”

Generates a premium single-page HTML landing page with 3D CSS animations, GSAP scroll effects, and mouse-parallax depth. Forcing intake (product + elevator pitch, audience register, brand overrides, tone) locks down positioning before any copy or markup is written, so the page reflects the actual product rather than generic boilerplate. Use whenever the user says 'landing for X', 'create a landing page', 'build a landing page', 'make a landing page for X', 'I need a web page for Y', or provides product/service details and wants a polished website. Also triggers on 'promotional page', 'product page', 'one-pager', 'web presence', 'sales page'. Outputs a single self-contained HTML file (Claude Code) or HTML artifact (Claude.ai). Supports configurable brand colors via CSS custom property overrides.

Launch community-powered growth campaigns across social platforms: amplify posts with authentic engagement (replies, likes, reposts) and discover relevant conversations to join.

Earn press coverage and media mentions through PR outreach, newsjacking, and journalist pitching.

Brand Messaging and Positioning

Find and own a defensible market position by testing positioning claims, running crawl-walk-run rollouts, and auditing competitor messaging.

Generate targeted value proposition statements for marketing, sales, and customer onboarding from existing value propositions.

Design referral and affiliate programs that drive word-of-mouth growth.

Brainstorm five unique, memorable product names with rationale aligned to brand values and target audience.

Build and run the owner's self-branding system in a structured way across LinkedIn, Substack, dev.to, X, profile rewrites, recurring series, and comment strategy. Use when the owner asks for positioning, a branding plan, profile updates, content drafts, a publishing sequence, comment ideas, or help maintaining a consistent public voice. Optimize for operator credibility: specific experience, defensible numbers, concrete artifacts, and category ownership.

Extracts a public-safe brand and offer profile for paid advertising from an authorized website and operator input.

Generates 5 creative, cost-effective marketing ideas with channels, messaging, and engagement rationale for brainstorming campaigns or planning product promotion.

Establish durable brand and voice context for cross-skill consumption. Generates BRAND.md (audience, positioning, do/don't editorial rules, taboo phrases, competitor differentiation) and VOICE.md (existing persona JSON re-expressed as readable prose), both written to the project root. When present, all blog sub-skills auto-load these files before writing or reviewing. Pairs with blog-persona, which manages the structured persona JSON. Use when user says "blog brand", "create brand context", "brand voice doc", "BRAND.md", "VOICE.md", "establish editorial brand", "brand guidelines for blog".

Expert brand strategist and guardian specializing in brand identity development, consistency maintenance, and strategic brand positioning

Building engineer self-branding by turning technical contributions into a professional brand. Use for GitHub/LinkedIn/blog/conference positioning or content strategy.

Build a reusable writing style profile from real source material like posts, essays, and docs, then apply it across content, outreach, and social workflows for consistent brand voice.

Generates a brand product launch email with masthead, hero, CTA, specifications grid, and table-based fallback for email client compatibility.

Package marketing strategies into presentation decks — campaign decks, launch briefs, client proposals, pitch decks for any active brand

Plan and execute multi-channel marketing campaigns from audience research through positioning, copywriting, and review. Orchestrates landing pages, email sequences, social posts, video scripts, ad copy, and content calendars for product launches.

Design account-based marketing strategies with targeting. TRIGGERS - Use when user needs help with abm-strategy related tasks.

Evaluate, design, and launch free tools for lead generation, SEO value, and brand awareness.

When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' or 'partner program.' This skill covers program design, incentive structure, and growth optimization.

Design account-based marketing strategies with targeting. TRIGGERS - Use when user needs help with abm-strategy related tasks.

Generates a full multi-channel product campaign including hero visuals, social media assets, short ad video, and platform-specific crops for an end-to-end launch.

Ad Campaign Management

Community-powered growth for builders. Boost amplifies your social posts with authentic community engagement (replies, likes, reposts). Discover finds relevant conversations and generates AI-powered replies at scale. Use Boost when the user has a post URL. Use Discover when the user wants to find and engage in conversations about their product.

Build a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions "marketing plan", "target market", "USP", "lead nurture", "customer lifetime value", "referral program", "marketing strategy", or "PVP Index". Also trigger when building a marketing plan from scratch, choosing acquisition channels, or designing end-to-end customer lifecycle campaigns. Covers the PVP Index, channel selection, and advocacy systems. For brand messaging, see storybrand-messaging. For conversion optimization, see cro-methodology.

Builds a reusable writing style profile from real source material and applies it across content, outreach, and social workflows for consistent brand voice.

World-class marketing expertise combining Seth Godin's permission marketing philosophy, Neil Patel's data-driven growth tactics, and the strategic frameworks from brands like Apple, Nike, and Dollar Shave Club. Marketing is the art and science of creating customers. Great marketing isn't about shouting louder - it's about being more relevant. The best marketers understand that attention is earned, not bought. They build systems that compound, create word-of-mouth, and turn customers into advocates. Marketing is the bridge between what you've built and the people who need it. Use when "marketing, campaign, go-to-market, gtm, launch, promotion, advertising, ads, acquisition, demand gen, lead gen, channel, funnel, conversion, cac, customer acquisition, reach, awareness, consideration, marketing, advertising, acquisition, campaigns, gtm, demand-generation, analytics, channels" mentioned.

Strip AI-generated tells from a draft and rewrite it in Heath's personal voice (GTM Juice). Fire whenever the user asks to "humanize", "de-AI", "clean up", "rewrite in my voice", "make this sound like me", "kill the AI tells", or "polish this draft". Also fires as the mandatory final pass inside juice-content-dispatch — every LinkedIn post, newsletter, and video script drafted there must run through this skill before the Notion write. Applies the 29-pattern Wikipedia "Signs of AI writing" catalog (em dashes, significance inflation, promotional language, rule of three, synonym cycling, inline-header lists, sycophantic tone, hyphenated word pairs, persuasive-authority tropes, signposting, etc.), then applies a hardcoded Heath-voice calibration: self-implicating first, failure-derived, plain declaratives over bumper-sticker aphorisms, no bow-tied endings, never Mixmax corporate brand voice. Forked from blader/humanizer (MIT).