Results for “build-id”

Provides a design system specification for NVIDIA's marketing pages, including color tokens, typography hierarchy, and component patterns for building engineering-style landing pages.

Extract brand identity from a website URL — voice, colors, typography, imagery, values, and target audience — into a structured brand-profile.json. The profile feeds downstream skills (seo-content-writer, email-composer, frontend-design, pro-deck-builder, cross-platform-audit) for brand-consistent output. Use when the user says brand DNA, brand profile, extract brand, analyze brand, brand voice, brand identity, brand colors, or brand style guide.

Identify and evaluate the best go-to-market motions for your product across seven proven approaches, with tools and tactics to build a balanced acquisition strategy.

Comprehensive marketing expertise combining campaign execution, strategy frameworks, psychological principles, and 140+ marketing tactics. Use when planning campaigns, developing content strategy, applying behavioral science, generating marketing ideas, or building go-to-market strategies. Covers email, social, SEO, paid ads, content, and psychology-driven optimization.

Interview the user with 10-15 targeted questions BEFORE building anything, then confirm a short spec, then build. Use this skill whenever the user asks Claude to build, create, make, code, design, draft, or generate anything non-trivial — an app, website, script, tool, document, presentation, campaign, plan, or system — even if the request looks detailed enough to start immediately. Especially trigger on vague one-line build requests like "make me a dashboard" or "build an app for my gym". Do NOT use for pure questions, explanations, debugging existing code, tiny edits, or reformatting.

Building engineer self-branding by turning technical contributions into a professional brand. Use for GitHub/LinkedIn/blog/conference positioning or content strategy.

Assembles board or investor deck structures from product, growth, finance, and execution updates for leadership presentations.

Builds complete bilingual email drafts from intent and audience. Use when the user asks to write, rewrite, localize, polish, or generate an email, campaign email, outreach message, customer update, follow-up, announcement, invite, sales email, internal note, or lifecycle email and wants clear subject lines, preheaders, body copy, CTAs, variants, or English and Spanish versions.

Writes long-form articles for Heath Barnett in the Built GTM voice, formatted for Ghost (the Built GTM newsletter and blog), on the LOCKED 10-step template. Trigger on "write an article about", "long-form piece on", "pull this idea", "draft this idea", "turn this into an article", "write a playbook for", "draft a Lens essay about", "Build Log deep-dive on", "write something for Ghost", "run the article process", or any request for content longer than a LinkedIn post. Will not draft without a specific receipt or claim, and will never invent one.

Build and run the owner's self-branding system in a structured way across LinkedIn, Substack, dev.to, X, profile rewrites, recurring series, and comment strategy. Use when the owner asks for positioning, a branding plan, profile updates, content drafts, a publishing sequence, comment ideas, or help maintaining a consistent public voice. Optimize for operator credibility: specific experience, defensible numbers, concrete artifacts, and category ownership.

Research, expand, and cluster keywords for content strategy. Use when planning content topics, building keyword lists, expanding seed keywords, clustering by topic and intent, or mapping keywords to funnel stages. Triggers on "keyword research," "keyword expansion," "keyword clustering," "content topics," "what to write about," "topic ideation," "content planning," "6 circles method," "seed keywords," "keyword difficulty," "search volume," "intent mapping," "pillar content strategy," or "content calendar planning." For SEO optimization and auditing, see seo-and-aeo-strategy.

Deprecated redirect skill that routes legacy 'content creator' requests to the correct specialist. Use when a user invokes 'content creator', asks to write a blog post, article, guide, or brand voice analysis (routes to content-production), or asks to plan content, build a topic cluster, or create a content calendar (routes to content-strategy). Does not handle requests directly — identifies user intent and redirects to content-production for writing/SEO/brand-voice tasks or content-strategy for planning tasks.

Deprecated redirect skill that routes legacy 'content creator' requests to the correct specialist. Use when a user invokes 'content creator', asks to write a blog post, article, guide, or brand voice analysis (routes to content-production), or asks to plan content, build a topic cluster, or create a content calendar (routes to content-strategy). Does not handle requests directly — identifies user intent and redirects to content-production for writing/SEO/brand-voice tasks or content-strategy for planning tasks.

Brand-first landing page designer — interviews the user to discover brand identity (adjectives, colors, typography, shape language), then generates and iterates on a polished landing page via Stitch with deployment-ready HTML output. Preferred over frontend-design for standalone landing/marketing pages where the user hasn't established visual direction yet. TRIGGER when: user asks to "create/design/build a landing page", "make a homepage for my project/product/service", "build a marketing page", or wants to promote an app/side project. Especially when they haven't defined brand colors, fonts, or visual style — the guided brand interview is the core value. DO NOT TRIGGER when: user has a specific design mockup to implement, wants a dashboard or app UI, needs component-level frontend work (buttons, forms, navbars), is building a multi-page application, or is restyling an existing page with known design tokens. Use frontend-design for those cases.

Writes LinkedIn posts for Heath Barnett in the Built GTM voice. Five post types: Build Log (what I shipped + the receipt + the stack), Lens (GTM opinion — takes a position, no hedging), Scar (a mistake and what it cost), Field (what another operator is shipping), Signal (short forward-looking take). Trigger on "write a post about", "LinkedIn post on", "draft a post", "post idea", "turn this into a LinkedIn post", "help me write something about", or any request to create a LinkedIn post for Heath. Will not generate without a specific receipt or claim — asks for the detail first.