Results for “buyer”
22 skillsBlue Ocean Strategy
Create uncontested market space using value innovation instead of competing head-to-head. Covers the Four Actions Framework, Six Paths, strategy canvas, and buyer utility map.
1.6k · bundle
Ib Cim Builder
Structure and draft a Confidential Information Memorandum for a sell-side M&A process — the disclosed marketing document sent to buyers after they sign an NDA.
0
Positioning
Positioning statement and differentiation vs incumbents for a buyer and NAICS slice. Use when user needs capture messaging framework before deck or brief — catalog skill from coreyhaines marketingskills pattern.
0
Paw Mkt Product Context
Builds product positioning documents for marketing clarity. Use when the user requests 'positioning', 'target audience', 'differentiation', 'proof points', 'ICP', 'buyer persona', 'messaging framework', 'competitive positioning', or 'value proposition'.
85 · bundle
Content Strategy
Plan content strategies that drive traffic, build authority, and generate leads by classifying topics as searchable or shareable.
20.4k · bundle
Content Strategy
Plan a content strategy that drives traffic, builds authority, and generates leads by creating searchable or shareable content.
36.3k · bundle
More results
Customer Persona
Create data-backed customer personas with market research, demographics, psychographics, jobs-to-be-done, journey mapping, and avatar generation.
584
Crossing The Chasm
Navigate the technology adoption lifecycle to cross from early adopters to mainstream markets using the D-Day strategy, beachhead selection, whole product assembly, and competitive positioning.
1.6k · bundle
Negotiation Maximizer
Use when the user wants to negotiate a price, rate, compensation, contract, purchase, hotel, service, vendor deal, discount, upgrade, fee, renewal, refund, or other commercial terms; asks what to say to improve leverage or get a better deal; provides an offer/counteroffer and wants a response; or wants to maximize coupons, direct-booking value, bundles, competing configurations, or all-in economics. Do not trigger for ordinary writing, simple price lookup/comparison, arithmetic, generic persuasion, or conflict mediation without a concrete negotiated outcome.
1 · bundle
Cx Expansion Signal
Use to find upgrade, seat-growth and new-use-case signals that customers give support and nobody routes anywhere. Trigger for "find upsell opportunities in support", "customers hitting plan limits", "which accounts are asking about enterprise features", expansion signals from tickets, or support-sourced pipeline.
1
Lead Enrichment Pipeline
Takes raw leads and enriches them to outreach-ready status. Chains company-researcher, cro-auditor, decision-maker-finder, apollo-lead-finder, email-validator, and personalization-enricher.
2 · bundle
Paid Search Risk Agent
Agent profile for PPC and paid-growth risk review before changing ads, budgets, bidding, tracking, or landing pages.
1 · bundle
Voc Research
Coleta a linguagem literal do público em avaliações, fóruns, redes sociais, tickets de suporte e transcrições de vendas para gerar um banco de frases verbatim que orienta a escrita de copy.
2
Prospect Audit
Generate full prospect audit as a sales tool before demos. Combines company research, CRO audit, and person intel into a presentable document with talking points and opportunity sizing.
2 · bundle
Expansion Spotter
Finds upsell and cross-sell opportunities in existing client accounts. Detects new product launches, traffic growth, hiring signals, funding events, and underutilized services. Maps opportunities to agency service offerings.
2 · bundle
Winback Play
Re-onboard a churned customer with the same care they got the first time. Reads why they left and whether they left the door open, picks the ones worth winning back, and builds a warm re-onboarding sequence, not a "we miss you" discount blast. Built for any post-sale or growth team, customizable to your product and win-back window. Trigger on "win back churned customers", "re-engage a lost account", "build a win-back sequence", "which churned customers should we chase", "boomerang play", "re-onboard a customer who left", or any win-back question.
0
Nick Product Strategist
Product strategy, market validation, commercial filtering, and MVP definition for Nick's workflow. Use when turning vague ideas into product plans, evaluating startup opportunities, identifying real market gaps, deciding if an idea should be killed before build, prioritizing features, shaping positioning, defining monetization, or judging whether a concept is strong enough to deserve design and engineering effort. Focus on painful problems, clear buyers, credible wedges, practical validation, and realistic paths to revenue.
0 · bundle
Icp Customer Interviews
Your customer-interview target finder. Connect Salesforce (CSM-managed customer book) and a canonical ICP doc — turns "who should I interview to validate the ICP, test the positioning, learn how they found us?" into a ranked slate of ~20 customers, each with a verdict, three-bullet why, and one named buying-committee recipient ready for a CSM-mediated intro. Use when a founder, GTM leader, or PMM is starting an ICP-validation round, testing new positioning, building a win-story program, or scouting reference customers. Trigger on "find customers to interview", "ICP validation interviews", "test our positioning with customers", "customer interview targets", "who in my book matches the ICP", "build a customer research slate", "find reference customers", "who should we talk to about how they found us", "validate the ICP with real customers", or any request to convert a CSM or AE book into a prioritized interview slate. Also fires when a new ICP doc ships and needs socializing with the customers who define it.
0
Crossing The Chasm
Navigate the technology adoption lifecycle from early adopters to mainstream market. Use when the user mentions "crossing the chasm", "beachhead segment", "whole product", "early adopters vs. mainstream", "tech go-to-market", "bowling pin strategy", "technology adoption lifecycle", or "pragmatist buyers". Also trigger when a startup has early traction but struggles to grow beyond initial users, or when planning go-to-market for technical products. Covers D-Day analogy, bowling-pin strategy, and positioning against incumbents. For product positioning, see obviously-awesome. For new market creation, see blue-ocean-strategy.
28 · bundle
Paid Ads Plan
Turn "we should run some ads" into a paid-ads plan you can hand to a buyer. Audiences, the offer per audience, the creative angles, the budget split, the metric that calls it a win, and a kill rule so you stop feeding losers. Built for B2B marketing teams, customizable to your channels and your funnel. Trigger on "build a paid ads plan", "how should we split budget", "what should the ads say", "what's our target CPL", "when do we kill a campaign", or any paid-media planning question.
0 · bundle
Icp Scoring
Turn a pile of accounts into a stack-ranked priority list with a reason on every row. A layered score (gates first, then an evidence-weighted base rank over the signals you actually have, then bounded boosts for product usage and buyer intent) that stays fair across channels and never scores a blank field as a zero. Built for B2B GTM teams, customizable to your signals and your ICP. Trigger on "score these accounts", "rank by fit", "composite ICP score", "stack-rank my list", "who should I work first", "prioritize these leads", or any multi-signal account qualification.
0 · bundle
Sales Enablement
When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. For competitor comparison pages and battle cards, see competitors. For marketing website copy, see copywriting. For cold outreach emails, see cold-email. For the offer being sold (bonuses, guarantees, pricing structure), see offers.
0 · bundle