Results for “channel-evaluation”

Cross-channel campaign performance analysis with blended CAC and budget recommendations

Google and Meta paid media account structure evaluation. Audits campaign/ad set architecture against conversion volume minimums, budget thresholds, and targeting overlap. Identifies over-segmentation, under-segmentation, budget fragmentation, and structural anti-patterns blocking algorithmic learning. Provides consolidation roadmaps with migration plans. Use when inheriting accounts, quarterly health checks, or before scaling budgets.

Multi-touch attribution analysis across marketing channels with multiple models

Map customer journeys from awareness to advocacy by visualizing touchpoints, identifying drop-off points, analyzing channel interactions, and optimizing the end-to-end experience.

Conversion Rate Optimization auditing for landing pages, signup flows, checkout funnels, forms, and CTAs. Identifies friction points, runs heuristic evaluations, produces prioritized recommendations using ICE/PIE frameworks. Use when the user asks about conversion optimization, funnel analysis, landing page audits, form optimization, CTA testing, or checkout improvement.

Analyzes campaign performance with multi-touch attribution, funnel conversion analysis, and ROI calculation for marketing optimization.

Ingests, normalizes, and enriches structured and unstructured threat intelligence feeds into STIX 2.1 format, evaluating feed quality and deduplicating indicators for distribution to SIEM, firewall, and EDR platforms.

Analyzes campaign performance with multi-touch attribution, funnel conversion analysis, and ROI calculation for marketing optimization.

Pick the right business-model canvas (Lean Canvas, Business Model Canvas, or Value Proposition Canvas) for the stage and fill it with specifics — one segment, one primary canvas, top-3 assumptions, no fluff in the moat or channel boxes. Load when the user asks to fill a business model canvas, lean canvas, value proposition canvas, model this business, map the business model, says "fill the BMC", "make a Lean Canvas", "Value Proposition Canvas for this", "model this idea", "what's the business model", "design the business model". Sub-skill of `venture-exploration`. Hard-bans "everyone" segments, generic channels ("SEO/social/content/ads"), and "unfair advantage = AI/data/network effects" with no concrete asset. Does NOT score viability — for that use `idea-evaluation`.