Results for “cip-013”

3 skills
heath-gtm
icp-customer-interviews
Your customer-interview target finder. Connect Salesforce (CSM-managed customer book) and a canonical ICP doc — turns "who should I interview to validate the ICP, test the positioning, learn how they found us?" into a ranked slate of ~20 customers, each with a verdict, three-bullet why, and one named buying-committee recipient ready for a CSM-mediated intro. Use when a founder, GTM leader, or PMM is starting an ICP-validation round, testing new positioning, building a win-story program, or scouting reference customers. Trigger on "find customers to interview", "ICP validation interviews", "test our positioning with customers", "customer interview targets", "who in my book matches the ICP", "build a customer research slate", "find reference customers", "who should we talk to about how they found us", "validate the ICP with real customers", or any request to convert a CSM or AE book into a prioritized interview slate. Also fires when a new ICP doc ships and needs socializing with the customers who define it.
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heath-gtm
define-your-icp
Define your ICP the way a context repo needs it, so every downstream skill runs on real fit instead of a vague category. Named tiers with explicit criteria (not "Series B SaaS"), the technographic and organizational signals that indicate fit, an explicit anti-ICP, a qualification framework with must-haves separate from red flags, and an evolution log. Feeds context/icp-definition.md. Fire on "define our ICP", "who are we for", "ICP tiers", "write our ICP", "anti-ICP", "qualification criteria", or the start of building a GTM context repo.
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heath-gtm
icp-scoring
Turn a pile of accounts into a stack-ranked priority list with a reason on every row. A layered score (gates first, then an evidence-weighted base rank over the signals you actually have, then bounded boosts for product usage and buyer intent) that stays fair across channels and never scores a blank field as a zero. Built for B2B GTM teams, customizable to your signals and your ICP. Trigger on "score these accounts", "rank by fit", "composite ICP score", "stack-rank my list", "who should I work first", "prioritize these leads", or any multi-signal account qualification.
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