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2 skillsinfluence-psychology
Apply six decades of persuasion science—Cialdini's principles of reciprocity, commitment, social proof, authority, liking, scarcity, and unity—to product design, copy, and sales, ethically.
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oversubscribed
Knowledge base from "Oversubscribed: How to Get People Lining Up to Do Business with You" by Daniel Priestley. Use when applying Priestley's frameworks for demand generation, the Campaign Driven Enterprise (CDE) method, signalling, the 7-Hour Rule, products-for-prospects, becoming oversubscribed, or building a Key Person of Influence brand — or when studying or referencing the book.
0 · bundle