Results for “google-analytics-4”

Set up, audit, and debug analytics tracking implementations including GA4, Google Tag Manager, event taxonomy, and conversion tracking.

Marketing analytics and measurement infrastructure. Use when the user requests 'GA4', 'GTM', 'analytics', 'attribution', 'measurement', 'tracking setup', 'UTM', or 'experiment infrastructure'.

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For choosing attribution models, comparing multi-touch/MMM/incrementality, or reconciling conflicting numbers across tools, see attribution. For A/B test measurement, see ab-testing.

Audits Google Ads accounts across measurement, Search, Shopping, Performance Max, Demand Gen, YouTube-linked inventory, keywords, search terms, negative keywords, creative assets, bidding, budgets, settings, and policy.

Implementation and taxonomy skill for analytics tracking — event naming, properties, tracking plans, GA4/GTM/Amplitude setup, and debugging. Use this for the "how do we actually wire this up" layer, not the "what should we measure and why" layer (that's `product-analytics` — use this skill alongside it, after the metrics/tracking-plan decisions are made). Use this — without waiting to be asked — whenever the user mentions "set up tracking," "GA4," "Google Analytics," "Amplitude," "event tracking," "UTM parameters," "tag manager," "GTM," "tracking plan," "event taxonomy," "are my events firing," "why isn't this event showing up," "naming convention for events," or "instrument this feature." Produces a concrete tracking plan (event names, properties, triggers) plus implementation and debugging steps for the tools actually in use.

Google and Meta paid media account structure evaluation. Audits campaign/ad set architecture against conversion volume minimums, budget thresholds, and targeting overlap. Identifies over-segmentation, under-segmentation, budget fragmentation, and structural anti-patterns blocking algorithmic learning. Provides consolidation roadmaps with migration plans. Use when inheriting accounts, quarterly health checks, or before scaling budgets.

Daily and weekly paid ads analysis — Google Ads, Meta Ads, GA4 funnel analysis with structured JSON email briefs for any active brand

Upload offline conversions, enhanced conversions for leads, click conversions, and Google Analytics events using the Data Manager API /v1/events/ingest endpoint.

Uploads audience members to Google products like Customer Match and mobile device ID audiences using the Data Manager API.

Guides developers through Google Ads API quickstart: credential setup, choosing from 6 client libraries/REST, configuring environments, and running a 'retrieve campaigns' script. Troubleshoots common setup errors.

Website analytics audit — tracking verification, SEO check, performance metrics, conversion path analysis

Analytics tracking, interpretation, funnel analysis, product metrics, and ROI measurement. Use when setting up GA4/GTM tracking, interpreting analytics data, analyzing conversion funnels, calculating ROI, or measuring product engagement. Triggers on "analytics," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "tracking plan," "funnel analysis," "conversion rates," "user flow," "cohort analysis," "retention," "product metrics," "North Star metric," "ROI," "break-even," "payback period," "investment analysis," "validate my funnel," "why isn't my funnel converting," or "executive financial report." For A/B test setup, see ab-test-setup.

Query Google Search Console for SEO data including search queries, top pages, CTR opportunities, URL inspection, and sitemaps.

Set up, audit, and improve analytics tracking so marketing data is trustworthy.

Extract structured review data from Google Maps search results using the BrowserAct API, enabling local business analysis, reputation monitoring, and competitive benchmarking.

Extracts structured business data from Google Maps, including names, categories, contact info, ratings, and addresses, using the BrowserAct API.

Layer 4 of the keyword research pipeline. Spawns a "skeptical SEO" adversarial sub-agent to argue against every survivor of Layers 1-3. Catches mechanical-classifier blind spots — wrong SERP intent, hidden link-graph gauntlets, AIO trajectory shifts, vanity-rank metrics. Same pattern as quality-check's adversarial draft read, applied to keyword selection.

Set up, improve, or audit analytics tracking and measurement for marketing and product decisions.

Google Tag Manager expertise. Audit GTM containers, design tag and trigger architecture, debug firing issues, implement consent mode v2, and advise on server-side tagging. Use when the user asks about GTM, tag management, container audits, consent mode, server-side tagging, or tracking implementation.

SEO fundamentals, E-E-A-T, Core Web Vitals, and Google algorithm principles.

Run a source-grounded paid-advertising audit across major platforms including Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, and X. Produces a versioned JSON audit bundle and human-readable reports with platform health scores, evidence coverage, and prioritized actions.

Query Google Search Console for SEO data including search queries, top pages, CTR opportunities, URL inspection, and sitemaps.

Optimizing SEO (meta/OGP/JSON-LD/headings), SMO (social sharing), CRO (CTA/form/exit-intent), and GEO (AI citation optimization). Use for search ranking, conversion, or AI visibility.

Query Google Search Console for SEO data - search queries, top pages, CTR opportunities, URL inspection, and sitemaps. Use when analyzing search performance, finding optimization opportunities, or checking indexing status.

Analyzes campaign performance with multi-touch attribution, funnel conversion analysis, and ROI calculation for marketing optimization.