Results for “gtm-plan”

Plan and execute enterprise sales cycles using MEDDICC qualification, mutual action plans, and stakeholder mapping to systematically close complex deals.

Comprehensive go-to-market strategy and launch execution skill. Use when planning a product launch, feature announcement, market entry, or release strategy. Activates for: go to market, GTM, product launch, launch strategy, launch plan, launch execution, launch marketing, GTM playbook, launch readiness, technical launch, beta launch, early access, waitlist, Product Hunt, feature release, announcement, how do I launch this, launch checklist, we're about to ship, market entry, startup GTM, PLG vs sales-led, GTM motion, launch marketing pack, press outreach, developer product launch.

Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use when selecting marketing channels, choosing between inbound and outbound strategy, or planning cross-channel campaigns.

Design meeting rhythms, metric reporting, quarterly planning, and decision-making velocity for scaling companies.

Turn a messy quarter into a GTM board update a director reads in two minutes. Leads with the number versus plan, surfaces the two or three things that actually matter, names the risks honestly instead of burying them, and ends with clear asks. Verdict first, short, no victory lap. Built for B2B GTM and revenue leaders, customizable to your metrics and your stack. Trigger on "write the board update", "GTM update for the board", "exec summary for the QBR", "what do I tell the board", "draft my leadership update", or any board or exec GTM write-up.

Audit your GTM tech stack for overlap, gaps, and wasted spend. What each tool actually does, where two tools do the same job, what nobody uses, and a consolidation plan with the renewal calendar attached. Built for B2B RevOps teams, customizable to your stack and your budget. Trigger on "audit my tech stack", "what tools overlap", "what are we not using", "cut our GTM spend", "what should we consolidate", or any tooling diagnostic.

Plans and executes product launches with phased channel strategies. Use when the user requests 'product launch', 'GTM', 'go-to-market', 'Product Hunt', 'beta launch', 'early access', or 'launch checklist'.

Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline for product launches or new market entry.

Create a market activation plan with audience, positioning, channels, enablement, and metrics.

Go-to-market strategy for AI products, covering positioning, pricing, and enterprise objections.

Find and own a defensible market position by testing positioning claims, running crawl-walk-run rollouts, and auditing competitor messaging.

Understand GitHub well enough to run a GTM context repo, no CS degree required. The mental model (repo, commit, branch, push, pull, clone), the operator's GUI-first workflow (GitHub Desktop, or let Claude Code handle the git), how to organize the repo, and the hard rules on what to never commit (CRM data, API keys, transcripts, pricing). The prerequisite to building a context repo. Fire on "what is a repo", "how does GitHub work", "learn git", "GitHub for GTM", "do I need to know GitHub", "clone the starter kit", "commit and push", "how do I organize my repo", or the start of building a GTM context repo.

Onboard a new GTM project — run an agency-style interview, then generate CLAUDE.md, PROGRESS.md, about/me.md, strategy/brand.md, and scaffold content + assets folders. Use this skill whenever the user wants to set up a new project, onboard a brand, start from scratch, configure their marketing context, or initialize their workspace. Trigger on: bootstrap, onboard, set up my project, get started, configure my brand, initialize, new project setup, brand onboarding, set up my brand, create project structure, onboard my company, set up content folders, prepare my workspace, start a new GTM project. Also use when the user seems to be starting fresh and hasn't set up strategy/brand.md or about/me.md yet.

Writes Built GTM Playbooks for Heath Barnett: problem-driven, step-by-step guides in his voice. The format is the problem (costed), why it matters, the tools and stack, the step-by-step anyone can follow, the receipt, and steal this. Trigger on "write a playbook", "how-to on", "step by step guide for", "turn this into a playbook", or any request for an actionable build guide. Will not draft without the specific tools, steps, and receipt. Asks first.

Provides a complete toolkit for go-to-market activities, including installation via npx.

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'GTM plan,' 'launch checklist,' or 'launch momentum.' This skill covers phased launches, channel strategy, and ongoing launch momentum.

Identify and evaluate the best go-to-market motions for your product across seven proven approaches, with tools and tactics to build a balanced acquisition strategy.

Implementation and taxonomy skill for analytics tracking — event naming, properties, tracking plans, GA4/GTM/Amplitude setup, and debugging. Use this for the "how do we actually wire this up" layer, not the "what should we measure and why" layer (that's `product-analytics` — use this skill alongside it, after the metrics/tracking-plan decisions are made). Use this — without waiting to be asked — whenever the user mentions "set up tracking," "GA4," "Google Analytics," "Amplitude," "event tracking," "UTM parameters," "tag manager," "GTM," "tracking plan," "event taxonomy," "are my events firing," "why isn't this event showing up," "naming convention for events," or "instrument this feature." Produces a concrete tracking plan (event names, properties, triggers) plus implementation and debugging steps for the tools actually in use.

Turn a private skill you built for your own stack into a clean public version anyone can install and customize, while preserving your personal copy untouched. Strips the company-specific wiring (connectors, CRM field names, proprietary scores, IDs, tuned thresholds, internal vocabulary) and abstracts it into a documented "Customize this for yourself" setup block, keeping the method intact. Trigger on "publish this skill", "make a public version of", "genericize this skill", "share-ready version of", "turn my skill into a community version", "add this to the Built GTM Skills page".

Generate UTM-tagged URLs for campaign tracking. Create consistent, organized tracking links for Google Analytics, HubSpot, and other analytics platforms. Supports bulk generation, naming conventions, and campaign documentation. Use when creating tracking links, campaign URLs, or organizing marketing attribution.

Turn a pipeline target into a demand-generation plan that actually maps to the number. The ICP worth spending on, the offers by funnel stage, the channel mix that reaches them, the content that earns attention, and the pipeline math worked backward from the goal so you know if the plan can even hit it. Built for B2B marketing teams, customizable to your funnel and your channels. Trigger on "build a demand gen plan", "how do we hit our pipeline number", "what's our channel mix", "plan our content", "work the funnel math backward", or any demand-generation planning question.

Turn "let's do a webinar" into a plan that fills seats and converts them. The topic that actually draws, the promo sequence that gets registrations, the run-of-show that keeps people watching, and the follow-up that turns attendees into pipeline. Built for B2B marketing teams, customizable to your audience and your stack. Trigger on "plan a webinar", "what should our webinar be about", "how do we promote the webinar", "build the run of show", "webinar follow-up", or any virtual-event planning question.

Plan a field event, dinner, or conference presence that actually produces pipeline, not just badges scanned. It builds the right guest list, designs a draw worth showing up for, plans the on-site motion so conversations happen, and writes the follow-up that converts, because the pipeline is made after the event, not at it. Built for B2B field marketing and sales teams, customizable to your CRM and your event motion. Trigger on "plan a field event", "customer dinner plan", "conference presence", "how do I get pipeline from this event", "event guest list", "event follow-up plan", or any field-event or in-person pipeline request.

Turn "we should run some ads" into a paid-ads plan you can hand to a buyer. Audiences, the offer per audience, the creative angles, the budget split, the metric that calls it a win, and a kill rule so you stop feeding losers. Built for B2B marketing teams, customizable to your channels and your funnel. Trigger on "build a paid ads plan", "how should we split budget", "what should the ads say", "what's our target CPL", "when do we kill a campaign", or any paid-media planning question.

Analytics tracking, interpretation, funnel analysis, product metrics, and ROI measurement. Use when setting up GA4/GTM tracking, interpreting analytics data, analyzing conversion funnels, calculating ROI, or measuring product engagement. Triggers on "analytics," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "tracking plan," "funnel analysis," "conversion rates," "user flow," "cohort analysis," "retention," "product metrics," "North Star metric," "ROI," "break-even," "payback period," "investment analysis," "validate my funnel," "why isn't my funnel converting," or "executive financial report." For A/B test setup, see ab-test-setup.

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas. For the offer being launched (bonuses, guarantees, scarcity, naming), see offers.

Recruit a channel or tech partner and actually activate them, not just sign them. It scores who fits, writes the mutual-value pitch in their terms, builds the enablement that makes them productive, and plans the first co-marketing or co-sell motion so the partnership produces something in the first quarter instead of going dark after the kickoff. Built for B2B partnerships teams, customizable to your CRM and your partner program. Trigger on "recruit a partner", "does this partner fit", "pitch a partnership", "activate a new partner", "partner enablement plan", "first co-marketing motion", or any partner recruiting or activation request.

Turn a target account list into a real account-based play, not a spray. It tiers the accounts, sets the research angle per tier, builds the multi-thread across marketing and sales, and orchestrates the touches so the account feels one coordinated motion instead of a rep and a marketer working past each other. Built for B2B revenue teams, customizable to your CRM and your channels. Trigger on "build an ABM play", "account-based plan for this list", "how do I run ABM on these accounts", "tier my target list", "coordinate marketing and sales on these accounts", or any account-based planning request.

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For choosing attribution models, comparing multi-touch/MMM/incrementality, or reconciling conflicting numbers across tools, see attribution. For A/B test measurement, see ab-testing.