Results for “lost-in-middle”

Find and own a defensible market position by testing positioning claims, running crawl-walk-run rollouts, and auditing competitor messaging.

Navigate the technology adoption lifecycle from early adopters to mainstream market. Use when the user mentions "crossing the chasm", "beachhead segment", "whole product", "early adopters vs. mainstream", "tech go-to-market", "bowling pin strategy", "technology adoption lifecycle", or "pragmatist buyers". Also trigger when a startup has early traction but struggles to grow beyond initial users, or when planning go-to-market for technical products. Covers D-Day analogy, bowling-pin strategy, and positioning against incumbents. For product positioning, see obviously-awesome. For new market creation, see blue-ocean-strategy.

Navigate the technology adoption lifecycle to cross from early adopters to mainstream markets using the D-Day strategy, beachhead selection, whole product assembly, and competitive positioning.

A great product that nobody knows about is a failed product. Go-to-market strategy is how you get your product into customers' hands. Not marketing in the abstract - specific motions, channels, and sequences for your specific situation. This skill covers GTM motion selection (product-led, sales-led, community), channel strategy, launch sequencing, early customer acquisition, and the critical transitions between GTM phases. Use when "go to market, GTM, launch strategy, how to get customers, sales vs product-led, channel strategy, market entry, customer acquisition, distribution strategy, product launch, getting first customers, sales motion, bottoms up, top down sales, go-to-market, gtm, launch, product-led-growth, sales, channels, customer-acquisition, distribution, marketing" mentioned.

Onboard a new GTM project — run an agency-style interview, then generate CLAUDE.md, PROGRESS.md, about/me.md, strategy/brand.md, and scaffold content + assets folders. Use this skill whenever the user wants to set up a new project, onboard a brand, start from scratch, configure their marketing context, or initialize their workspace. Trigger on: bootstrap, onboard, set up my project, get started, configure my brand, initialize, new project setup, brand onboarding, set up my brand, create project structure, onboard my company, set up content folders, prepare my workspace, start a new GTM project. Also use when the user seems to be starting fresh and hasn't set up strategy/brand.md or about/me.md yet.

Turn scattered closed deals into a win/loss program that changes what you ship and what you say. Picks who to interview, gives you the question guide, codes themes across deals so a pattern beats a single anecdote, and turns the pattern into a specific messaging or product change. Built for B2B GTM, product, and RevOps leaders, customizable to your motion and your CRM. Trigger on "start a win-loss program", "why are we losing deals", "run win-loss interviews", "what patterns are in our closed-lost", "who should I interview", or any win/loss or closed-deal analysis.