Results for “setup”

Design statistically valid A/B tests with hypothesis frameworks, sample size calculations, and analysis checklists.

Onboard a paid-media client by collecting business details, configuring data lifecycle policies, and setting mutation guardrails without storing secrets.

Trigger: CRO, conversion optimization, checkout friction, user dropoff audit, funnel dropoff. Scope: Diagnosing and auditing checkout and landing page conversion bottlenecks. Boundary: Excludes direct code edits, styling modifications, or analytics database setup.

Plan and execute authorized spearphishing simulations for red team engagements, covering pretext development, payload creation, infrastructure setup, campaign execution, and post-campaign analysis.

Audits Pinterest Ads measurement, tag and Conversions API setup, catalog readiness, creative, audiences, automation, budget, brand safety, and reporting.

Configures Salesforce Media Cloud for advertising sales management, covering ad product catalogs, rate cards, audience targeting, revenue recognition, and ad-server integration.

Audits YouTube Ads campaign setup, video and Demand Gen inventory, Shorts, in-stream, CTV, creative, audiences, brand safety, bidding, and measurement.

Analytics tracking, interpretation, funnel analysis, product metrics, and ROI measurement. Use when setting up GA4/GTM tracking, interpreting analytics data, analyzing conversion funnels, calculating ROI, or measuring product engagement. Triggers on "analytics," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "tracking plan," "funnel analysis," "conversion rates," "user flow," "cohort analysis," "retention," "product metrics," "North Star metric," "ROI," "break-even," "payback period," "investment analysis," "validate my funnel," "why isn't my funnel converting," or "executive financial report." For A/B test setup, see ab-test-setup.

Executes authorized phishing simulation campaigns to assess an organization's susceptibility to email-based social engineering attacks, including scenario design, infrastructure setup, and metric tracking.

Installs and configures the official Google Ads MCP Server to connect AI assistants to Google Ads accounts for querying campaigns and retrieving reporting metrics using natural language.

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "conversion experiment," "statistical significance," or "test this." For tracking implementation, see analytics-tracking.

Growth strategy for product-led and loop-driven growth systems. Use when building growth strategy, designing growth loops, planning acquisition channels, evaluating network effects, deciding when to scale, or coordinating product, engineering, data, and marketing around growth. For SEO audits use seo-and-aeo-strategy; for page/form CRO use conversion-rate-optimization; for A/B test design use ab-test-setup.

Conversion rate optimization for marketing pages and lead-capture forms. Use when the user wants to improve conversions on a homepage, landing page, pricing page, feature page, blog CTA, contact form, demo form, or campaign page. For product onboarding use user-onboarding; for lifecycle email use marketing-automation; for pricing and paywalls use pricing-strategy; for A/B testing use ab-test-setup.

Build and grow online communities across all platforms and contexts — from developer/B2B communities (Discord, Slack, Circle, Discourse) to social communities (Twitter/X, Reddit, Farcaster) to crypto/holder communities (Telegram). Covers strategy, platform selection, channel architecture, member journey mapping, onboarding, engagement rituals, ambassador/champions programs, moderation, governance, growth, retention, crisis management, and metrics. Use for: community-led growth, community strategy, developer community, user community, Discord/Slack/forum/Telegram setup, ambassador programs, community health, holder psychology, engagement systems, social community building, cross-platform coordination.

High-converting web design techniques that dazzle and persuade. Covers social proof design, pricing page architecture, CTA optimization, scroll-driven persuasion, interactive demos, trust signals, and the visual craft behind sites that sell. Activate on 'sales page design', 'conversion design', 'high-converting', 'landing page that sells', 'pricing page design', 'social proof', 'dazzle', 'wow factor', 'persuasive design', 'conversion rate', 'make it sell'. NOT for copywriting (use marketing copywriting skills), not for A/B testing setup (use frontend-developer), not for paid ad creative (use marketing skills).

Turn a private skill you built for your own stack into a clean public version anyone can install and customize, while preserving your personal copy untouched. Strips the company-specific wiring (connectors, CRM field names, proprietary scores, IDs, tuned thresholds, internal vocabulary) and abstracts it into a documented "Customize this for yourself" setup block, keeping the method intact. Trigger on "publish this skill", "make a public version of", "genericize this skill", "share-ready version of", "turn my skill into a community version", "add this to the Built GTM Skills page".

Onboard a new GTM project — run an agency-style interview, then generate CLAUDE.md, PROGRESS.md, about/me.md, strategy/brand.md, and scaffold content + assets folders. Use this skill whenever the user wants to set up a new project, onboard a brand, start from scratch, configure their marketing context, or initialize their workspace. Trigger on: bootstrap, onboard, set up my project, get started, configure my brand, initialize, new project setup, brand onboarding, set up my brand, create project structure, onboard my company, set up content folders, prepare my workspace, start a new GTM project. Also use when the user seems to be starting fresh and hasn't set up strategy/brand.md or about/me.md yet.

Implementation and taxonomy skill for analytics tracking — event naming, properties, tracking plans, GA4/GTM/Amplitude setup, and debugging. Use this for the "how do we actually wire this up" layer, not the "what should we measure and why" layer (that's `product-analytics` — use this skill alongside it, after the metrics/tracking-plan decisions are made). Use this — without waiting to be asked — whenever the user mentions "set up tracking," "GA4," "Google Analytics," "Amplitude," "event tracking," "UTM parameters," "tag manager," "GTM," "tracking plan," "event taxonomy," "are my events firing," "why isn't this event showing up," "naming convention for events," or "instrument this feature." Produces a concrete tracking plan (event names, properties, triggers) plus implementation and debugging steps for the tools actually in use.

Complete SEO + GEO (Generative Engine Optimization) system for SaaS companies wanting to rank on both Google and AI search engines (ChatGPT, Perplexity, Gemini, Claude). Use this skill whenever the user asks about SEO strategy, keyword research, content planning, writing SEO-optimized articles, auditing their search performance, creating a content calendar, analyzing competitors, or optimizing for AI search visibility. Trigger on: "seo", "keyword research", "content calendar", "rank on google", "search traffic", "write an article", "blog post", "serp", "backlinks", "competitor analysis", "content cluster", "seo audit", "geo optimization", "ai search", "search console", "organic traffic", "content strategy", "publish article", "seo setup", "ranking", "impressions", "ctr", "meta description", "schema markup", "faq schema". Also trigger when a user wants to set up their SaaS blog SEO from scratch, analyze their current rankings, or create a publishing workflow.

When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions "attribution," "attribution model," "first-touch vs last-touch," "multi-touch," "which channel drives revenue," "what's my real CAC," "my dashboards disagree," "Google/Meta says X but GA says Y," "media mix model," "MMM," "incrementality," "geo lift," "holdout test," "how did you hear about us," "self-reported attribution," "dark social," or wants to instrument attribution themselves — "stitch my bookings to their source," "SavvyCal/Calendly attribution," "close the identify gap," "track conversions on a third-party domain," "first-party / self-hosted attribution." For event tracking setup and UTMs, see analytics. For ad-platform pixels/CAPI, see ads. For pipeline and CRM revenue reporting, see revops. For the AI-search attribution blind spot, see ai-seo.