Results for “tam-analysis”

Compute TAM/SAM/SOM with top-down and bottoms-up methods, plan survey sample sizes with per-segment minimums, and score candidate segments against Kotler's five criteria.

Research markets with sizing, segmentation, competitor mapping, pricing checks, and demand validation that turn fuzzy ideas into decision-ready evidence. Use when (1) you need TAM, SAM, SOM, whitespace, or category sizing; (2) you must compare competitors, pricing, positioning, or customer segments before acting; (3) the user asks whether a niche, launch, expansion, or go-to-market bet is actually worth pursuing.

Evaluates current go-to-market positioning versus the market. Analyzes website, content, pricing, ICP alignment, and competitive landscape to identify gaps, opportunities, and produce a GTM health report.

Provides frameworks for international market expansion, including market selection, entry modes, localization, and go-to-market strategy.

Comprehensive market research and analysis skill. Use when sizing markets, conducting competitive analysis, generating professional market research reports, analyzing consumer behavior, or identifying market opportunities. Activates for: market research, market analysis, market report, TAM SAM SOM, market sizing, industry analysis, market landscape, competitive landscape, market trends, consumer research, Porter's Five Forces, PESTLE, SWOT, BCG Matrix, McKinsey-style report, consulting report, market opportunity, industry report, due diligence, M&A analysis, GTM market analysis, product-market fit validation.

Amazon Ads deep analysis covering Sponsored Products, Sponsored Brands (incl. Sponsored Brands Video), Sponsored Display (audiences + contextual), and basic Amazon DSP. Evaluates campaign structure, ACOS/TACOS targets, search-term harvesting, negative keyword discipline, Brand Analytics signals, day-parting, bid management, auto vs manual campaign mix, ASIN targeting, and DSP retargeting. Use when user says Amazon Ads, Amazon advertising, Amazon PPC, Amazon search ads, Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, ACOS, TACOS, retail media audit, Amazon Marketing Services, AMS, or Amazon seller advertising.