Results for “url-structure”

Audit and fix HTML metadata including page titles, meta descriptions, canonical URLs, Open Graph tags, Twitter cards, favicons, JSON-LD structured data, and robots directives. Use when adding SEO metadata, fixing social share previews, reviewing Open Graph tags, setting up canonical URLs, or shipping new pages that need correct meta tags.

Analyzes and optimizes content structure including header hierarchy, suggests schema markup, and internal linking opportunities. Creates search-friendly content organization. Use PROACTIVELY for content structuring.

When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the user mentions "sitemap," "site map," "visual sitemap," "site structure," "page hierarchy," "information architecture," "IA," "navigation design," "URL structure," "breadcrumbs," "internal linking strategy," "website planning," "what pages do I need," "how should I organize my site," or "site navigation." Use this whenever someone is planning what pages a website should have and how they connect. NOT for XML sitemaps (that's technical SEO — see seo-audit). For SEO audits, see seo-audit. For structured data, see schema.

Detect, validate, and generate Schema.org structured data in JSON-LD format for SEO and rich results.

Extract brand identity from a website URL — voice, colors, typography, imagery, values, and target audience — into a structured brand-profile.json. The profile feeds downstream skills (seo-content-writer, email-composer, frontend-design, pro-deck-builder, cross-platform-audit) for brand-consistent output. Use when the user says brand DNA, brand profile, extract brand, analyze brand, brand voice, brand identity, brand colors, or brand style guide.

Google and Meta paid media account structure evaluation. Audits campaign/ad set architecture against conversion volume minimums, budget thresholds, and targeting overlap. Identifies over-segmentation, under-segmentation, budget fragmentation, and structural anti-patterns blocking algorithmic learning. Provides consolidation roadmaps with migration plans. Use when inheriting accounts, quarterly health checks, or before scaling budgets.

Audit, plan, and implement SEO improvements across technical SEO, on-page optimization, structured data, Core Web Vitals, and content strategy.

Use this skill for information architecture, internal links, hub pages, anchor text, crawl depth. Trigger when the task involves seo work related to Internal Linking Ia, production implementation, audits, debugging, strategy, or validation.

Implement schema.org structured data markup to help search engines understand content and enable rich results in search.

When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," or "breadcrumb schema." For broader SEO issues, see seo-audit.

Route web design, motion, WebGL, and visual-styling requests into the narrowest matching sub-skill of the 79-skill MengTo/Skills web-design family — Style/Design-System Packs, Full-Site Quality & Direction, Motion & Scroll Systems, WebGL/3D Backgrounds & Shaders, Library Embeds & Integrations, Component & State Effects, and CSS Technique Primitives. Use when picking and fetching the right visual recipe for a marketing site, landing page, portfolio, or dashboard shell, then combining layers in direction → layout → background → motion → component-state → polish order. Triggers on: web design, landing page, awwwards, GSAP, Lenis, scroll animation, WebGL background, shader, glass UI, dark mode design system, editorial layout, cursor trail, progressive blur, gradient border, three.js background, vanta, globe.gl, unicorn studio, marketing site polish.

Two-layer site audit (Python mechanical + Opus conceptual) — code quality and structural health. For deep SEO/performance use `analytics`; for deep accessibility use `accessibility-review`.

Detect, validate, and generate Schema.org structured data. JSON-LD format preferred. Use when user says "schema", "structured data", "rich results", "JSON-LD", or "markup".

When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," or "breadcrumb schema." For broader SEO issues, see seo-audit.

Adds, fixes, and optimizes schema.org structured data (JSON-LD) for rich results, including validation and implementation guidance.

Deep technical SEO audit covering Core Web Vitals, crawlability, indexation, structured data, canonical/hreflang, redirect chains, and site architecture. Complements seo-auditor which focuses on on-page/off-page factors.

SERP-based semantic topic clustering for content architecture planning. Groups keywords by actual Google SERP overlap (not text similarity), designs hub-and-spoke content clusters with internal link matrices, and generates interactive visualizations. Optionally executes content creation if claude-blog is installed. Use when user says "topic cluster", "content cluster", "semantic clustering", "pillar page", "hub and spoke", "content architecture", "keyword grouping", or "cluster plan".

Generate UTM-tagged URLs for campaign tracking. Create consistent, organized tracking links for Google Analytics, HubSpot, and other analytics platforms. Supports bulk generation, naming conventions, and campaign documentation. Use when creating tracking links, campaign URLs, or organizing marketing attribution.

Create and curate high-quality newsletters with content sourcing, editorial structure, and subscriber growth strategies.

Detects, validates, and generates Schema.org structured data, preferring JSON-LD, with guidance on supported types and common errors.

Running a no-API on-page SEO audit of a URL or set of pages — title/meta tags, headings, schema.org structured data, internal links, image alts, canonicals, and Core Web Vitals pointers — using existing fetch/browser tools.

Audit and fix SEO for any web app. Use when asked to "improve SEO", "add meta tags", "fix search ranking", "add structured data", "sitemap", "canonical URLs", "Open Graph", "Google indexing", "rich results", "SEO audit", or "why is my site not ranking".

Use this skill when the user requests to review, analyze, critique, or summarize academic papers, research articles, preprints, or scientific publications. Supports comprehensive structured reviews covering methodology assessment, contribution evaluation, literature positioning, and constructive feedback generation. Trigger on queries involving paper URLs, uploaded PDFs, arXiv links, or requests like "review this paper", "analyze this research", "summarize this study", or "write a peer review".

SEO, AEO (Answer Engine Optimization), and GEO strategy for search engines and AI visibility. Use when working on "SEO audit," "technical SEO," "on-page SEO," "AI search optimization," "AEO," "GEO," "AI visibility," "optimize for ChatGPT," "optimize for Perplexity," "AI Overviews," "answer engine optimization," "generative engine optimization," "AI citations," "featured snippets," "meta tags," "schema markup," "search ranking," "content optimization," "E-E-A-T," "structured data," "search console," "SEO health check," "why am I not ranking," "AI search readiness," "backlink strategy," "link building," "domain authority," "programmatic SEO," "SEO at scale," "template-based SEO," "AEO monitoring," "AI search monitoring," "JSON-LD," "rich snippets," "schema.org," "SERP analysis," "search intent," "site architecture," "information architecture," "URL structure," "internal linking," or "navigation." For keyword research, see keyword-research-and-clustering.

Audit a landing page or marketing site through one lens: what is the ONE thing this page wants the visitor to do, and does every element on the page move them toward it? Reconstructs who lands on the page and why, spawns visitor-persona agents to react to it cold, maps the belief chain a visitor must climb before acting, inventories CTAs and everything competing with them, then delivers a prioritized cut/move/add/rewrite plan. Use whenever the user asks "what do we want people to do on this page", "is this page converting", "critique this landing page", "why would someone book/buy/sign up here", "audit the funnel on X page", or wants strategic critique of page content and structure (not visual polish). Works from frontend code in a repo, a live URL via browser tools, or pasted copy/screenshots. Judges persuasion and intent-alignment; for flow usability and friction use ux-audit, for visual and aesthetic quality use the impeccable critique/audit skills.