Results for “consumer-psychology”

Customer insight specialist for audience understanding. Use when defining target audience, buyer personas, customer pains, value mapping, problem discovery, audience language. Triggers: 'who would buy this', 'target audience', 'buyer persona', 'customer pain points', 'ideal customer', 'user problems', 'value proposition', 'audience research'.

Apply six decades of persuasion science—Cialdini's principles of reciprocity, commitment, social proof, authority, liking, scarcity, and unity—to product design, copy, and sales, ethically.

Create detailed, actionable user personas from research data, capturing jobs-to-be-done, pain points, desired gains, and unexpected behavioral insights to guide product decisions.

Conduct and synthesize customer research into actionable insights from interviews, surveys, reviews, and online communities.

Run Mom Test–style customer-discovery interviews to validate or kill an unbuilt idea — generate a non-leading interview guide, conduct or coach the conversations, and synthesize signal vs compliments. Load when the user asks to do customer discovery, run problem interviews, validate an idea with users, run a Mom Test, design an interview guide, or says "talk to customers", "validate the problem", "interview users", "Mom Test this", "did real users want it", "synthesize my interviews", "I just talked to N people". Sub-skill of `venture-exploration`. Hard-bans "would you use this?", solution-pitching, friend/family-only ICP, and treating compliments as validation. Calls `secure-*` before synthesizing any pasted external transcripts.

Plan and synthesize product/user research with method rigor: select the right method for the goal, compute defensible sample sizes with confidence labels, and cluster coded observations into insights while flagging single-source anecdotes.

Create a working customer profile from existing research, market signals, and team knowledge before deeper validation.

Synthesize customer research data to define the Ideal Customer Profile (ICP) including demographics, behaviors, Jobs to Be Done, and pain points.

Analyze diverse user feedback to identify at least 3 distinct behavioral and needs-based user segments based on jobs-to-be-done, behaviors, and motivations.

Design and improve product user onboarding (first-time user experience) to drive activation and early retention. Produces an Onboarding & Activation Pack (aha moment spec, first 30 seconds + first mile plan, onboarding journey map, experiment backlog, measurement plan). Use for Growth teams.

Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities to identify friction points and improve user experience.

Map customer journeys from awareness to advocacy by visualizing touchpoints, identifying drop-off points, analyzing channel interactions, and optimizing the end-to-end experience.

Create refined user personas from research data with demographics, goals, frustrations, and behavioral patterns for product and UX design decisions.

Provides a strategic advisory persona based on A.G. Lafley, applying the Strategy Choice Cascade and consumer-centric frameworks to business decisions.

Plan customer discovery conversations with hypotheses, prompts, probes, and capture fields.

Product manager for PRD creation and requirements discovery. Use when the user asks to talk to John or requests the product manager.

Guides SaaS pricing strategy: selecting models, value metrics, packaging tiers, and applying psychology tactics to optimize revenue.