Results for “creative-strategy”

10 skills

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' 'static ads,' 'static ad concepts,' 'ad templates,' 'iMessage ad,' 'chat reveal ad,' 'fake DM ad,' 'ChatGPT ad,' 'Apple Notes ad,' 'AirDrop ad,' 'creative strategy,' 'creative roadmap,' 'creative retro,' 'hook writing,' 'creative review page,' 'present ad creative for approval,' 'motion video ad,' 'faceless video ad,' 'animated explainer ad,' 'motion collage ad,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see ads. For landing page copy, see copywriting.

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Creates a professional paid-advertising strategy covering objectives, economics, platform selection, campaign architecture, audiences, budget, creative, measurement, experiments, governance, rollout, and reporting.

product-strategy

Generate a comprehensive product strategy using the 9-section Product Strategy Canvas, covering vision, market segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility.

content-strategy

Plan a content strategy that drives traffic, builds authority, and generates leads by creating searchable or shareable content.

36.3k · bundle

product-strategy

Expert product strategy advisor for Senior PMs. Use this skill — proactively and without waiting to be asked — whenever defining a product vision, setting quarterly OKRs, building a roadmap, choosing between competing bets, entering a new product area, or when stakeholders disagree on direction. Also triggers for: "what should we prioritize", "we need a north star", "how do we choose between X and Y", "roadmap conflict", "what are our bets this quarter", "strategy alignment", "choosing what NOT to build", "three bets with trade-offs", "stakeholder misalignment on direction", "product direction for next quarter", "OKR planning". Produces a decision-focused strategy doc: North Star metric, Opportunity Tree, three bets with explicit trade-offs (including do nothing), and a recommended bet with its key assumption.

Create or maintain STRATEGY.md - the product's target problem, approach, users, key metrics, and tracks of work. Use when starting a new product, updating direction, or when prompts like 'write our strategy', 'update the roadmap', 'what are we working on', or 'set up the strategy doc' come up. Also triggers when ce-ideate, ce-brainstorm, or ce-plan need upstream grounding and no strategy doc exists yet.

outbound-email-strategy

Comprehensive outbound email strategy skill for cold outreach, email sequences, and multi-channel campaigns. Use when writing cold emails, creating outreach sequences, optimizing response rates, designing follow-up cadences, or building outbound campaigns. Covers prospecting, personalization frameworks, sequence design, subject lines, response handling, compliance, email design, HTML email templates, email layout, email marketing, newsletter design, drip campaigns, email subject lines, email headers, and cold email templates for discovery calls and SDR workflows.

content-strategy-and-planning

Unified skill for content strategy and marketing content strategy: content pillars, editorial calendars, keyword research by buyer stage, positioning, messaging hierarchy, trust-building, GEO/AI search optimization, and ROI measurement. Also handles content briefs, SEO briefs, content outlines for writers, on-page SEO optimization, meta descriptions, title tags, keyword density, content research, source discovery, expert sourcing, and information gathering. Use when planning content strategy, creating content briefs for writers, optimizing existing content for SEO, researching topics and sources, or managing editorial operations. Triggers: content strategy, marketing content strategy, content marketing strategy, content planning, editorial calendar, content pillars, messaging hierarchy, content brief, SEO brief, content outline, keyword research, buyer journey content, GEO optimization, AI search optimization, content ROI, content operations, content roadmap, brand messaging, positioning

adversarial-hat

Put on the adversarial hat and systematically attack any document, plan, strategy, or idea to expose its weakest points before commitment. Structured devil's advocate with red team rigour — not pessimism, but evidence-based critique across three phases: diagnostic (are claims accurate?), creative (is the problem artificially constrained?), challenge (are solutions robust?). Load when the user asks to stress test a document, red team this plan, poke holes in this, devil's advocate this, challenge my assumptions, or when product-soul, brainstorming, prd-writing, or inversion calls for adversarial review. Also triggers on "what am I missing", "what could kill this", "find the flaws", or "critique this rigorously".