Results for “marketing-analytics”

Expert product analytics advisor for Senior PMs. Use when defining success metrics for a PRD, designing an A/B experiment, setting up an analytics tracking plan, analyzing post-launch impact, or when data exists but there's no clarity on what to measure. Produces structured metrics frameworks that connect to product decisions, not dashboards.

Define, track, and interpret product metrics across discovery, growth, and mature product stages using frameworks like AARRR, North Star, and HEART.

Choose and audit startup metrics using the Lean Analytics framework: separate actionable metrics from vanity metrics, identify the One Metric That Matters for your business model and stage, set targets, and plan instrumentation.

Transforms scattered competitor data into a decision-ready product strategy report with positioning maps, feature matrices, pricing analysis, and opportunity windows.