Results for “product-market-fit”

Define product positioning by mapping competitive alternatives, unique attributes, and best-fit customers to the right market category using a structured canvas and 5-step process.

Analyze customer needs by identifying the 'job' they hire a product to do, covering job statements, forces of progress, and competitive landscapes.

Guide product managers through discovering and articulating product positioning by asking adaptive questions about target customers, unmet needs, product category, benefits, and competitive differentiation.

Calculate TAM, SAM, and SOM with explicit assumptions, methods, and caveats for market sizing.

Produces decision-oriented market research, competitive analysis, investor due diligence, and industry intelligence with source attribution.

Plan and synthesize product/user research with method rigor: select the right method for the goal, compute defensible sample sizes with confidence labels, and cluster coded observations into insights while flagging single-source anecdotes.

Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline for product launches or new market entry.

Expert product strategy advisor for Senior PMs. Use this skill — proactively and without waiting to be asked — whenever defining a product vision, setting quarterly OKRs, building a roadmap, choosing between competing bets, entering a new product area, or when stakeholders disagree on direction. Also triggers for: "what should we prioritize", "we need a north star", "how do we choose between X and Y", "roadmap conflict", "what are our bets this quarter", "strategy alignment", "choosing what NOT to build", "three bets with trade-offs", "stakeholder misalignment on direction", "product direction for next quarter", "OKR planning". Produces a decision-focused strategy doc: North Star metric, Opportunity Tree, three bets with explicit trade-offs (including do nothing), and a recommended bet with its key assumption.

Provides frameworks for international market expansion, including market selection, entry modes, localization, and go-to-market strategy.

Choose a prioritization framework based on product stage, team context, and stakeholder needs.

Transforms scattered competitor data into a decision-ready product strategy report with positioning maps, feature matrices, pricing analysis, and opportunity windows.

Product manager for PRD creation and requirements discovery. Use when the user asks to talk to John or requests the product manager.

Synthesize customer research data to define the Ideal Customer Profile (ICP) including demographics, behaviors, Jobs to Be Done, and pain points.

Uncover customer jobs, pains, and gains in a structured JTBD format to clarify unmet needs, reposition products, or improve discovery and messaging.

Run customer interviews that uncover real problems using Mom Test rules: ask about their life, not your idea; focus on past specifics; and secure commitments instead of collecting compliments.

Write a Product Soul document — the strategic north star that sits above any PRD or feature spec. Captures the product's reason for existing across five lenses: user, business, strategy, product-market fit, and GTM distribution. Load when the user asks to write a product soul, product strategy doc, product north star, product positioning doc, product one-pager, or "why we exist" document. Also triggers on "write the soul of this product", "product strategy document", "what is this product really about", "capture the product vision", or when an agent needs strategic context before making product decisions. The output is docs/product-soul.md — a living document that brainstorming, prd-writing, and inversion can reference for grounding.

Discover what customers truly need by analyzing the "job" they hire your product to do. Use when the user mentions "customer discovery", "why customers churn", "what job does this solve", "competing against luck", "product-market fit", "switching behavior", "milkshake moment", or "functional vs emotional jobs". Also trigger when investigating why users choose competitors, designing features around real customer needs, or reframing product value propositions. Covers JTBD interviews, competition analysis, and jobs-oriented roadmaps. For product positioning, see obviously-awesome. For rapid validation, see design-sprint.

Talk to customers without leading them using Mom Test rules: discuss their life not your idea, ask about specifics in the past, and talk less. Use when the user mentions "customer interviews", "validate my idea", "users say they want it but dont buy", "leading questions", "The Mom Test", "customer feedback bias", or "interview script". Also trigger when preparing user research questions, interpreting ambiguous customer feedback, or designing customer discovery processes that avoid false positives. Covers commitment and advancement, avoiding compliments, and extracting signal from noise. For product-market fit, see jobs-to-be-done. For rapid prototype testing, see design-sprint.